The Weekly - June 2, 2020 - 7

SUPPORT FOR STORES
RIGHT NOW
A new initiative aims to aid
struggling shops.

SCRAPPY MASKS

F R O M TO P : CO U R T E SY B I G F I S H M E D I A G R O U P, CO U R T E SY S T E V E G E N D R O N , CO U R T E SY @TO M PAU L R A N DA L L , CO U R T E SY @ K E L L I E BA K E S F U D G E

BlackStrap has been making face masks since 2008, so it was
perfectly poised to offer PPE when the crisis hit.
Known for balaclavas and other face-protecting gear, BlackStrap is now using scrap fabric to make its Civil Mask to
meet growing demand. The company is producing 10,000 to
20,000 masks per day at its cut-and-sew facility in Los Angeles, and orders ship within five days or less. A single mask
costs $16, and they are also available in packs of five, 10, 50,
or 100. For each mask sold on bsbrand.com, BlackStrap is
donating one to someone in need. -A.A.

The Shop Local Project was created by brands to help specialty
outdoor retailers bounce back during the COVID-19 pandemic, even
while their doors are still closed.
Baffin and Salomon are among
the brands backing the nonprofit
initiative. "Our independent
specialty retailer base built the
brand," says Mark Hubner, Baffin
Footwear's VP of brand and strategy. "We wanted to find a way to
support them."
Here's how it works: Retailers
offer gift cards on the platform,
and customers can purchase them
to use at a later date. The Shop
Local Project immediately sends
the funds to retailers. All retailers

and brands are welcome to join at
theshoplocalproject.com.
"As long as it can continue to
serve and help, it'll be there," says
Steve Gendron, co-founder of The
Shop Local Project and co-CEO at
ENDVR, which helped create the
program. -A.A.

Steve Gendron

HOME BODIES

Rab's at-home Instagram competition challenges
adventurers to get creative with their gear.
On March 26, outdoor clothing- and gear-maker Rab
challenged its Instagram followers to post bird's-eye
pictures or videos of themselves (or who they're staying
safe at home with) having an indoor "outdoor" adventure
surrounded by gear. The rules of the #RabAtHome Flat
Lay competition are simple: Lie out your gear (any gear,
doesn't have to be Rab); take a photo; and post on Instagram with the hashtags #RabAtHome and #WeAreRab
for the chance to win a Rab kit bag full of swag.
Over 500 mentions on Instagram poured in, and many
of the posts went viral. Entries have included skiers,
climbers, and surfers, often with their families and pets.
One post features a golden retriever dressed in a helmet,
glacier glasses, and a puffy. Some athletes posted stopmotion videos, including kite-surfing world champion
Antoine Auriol and aerialist Sajid Chougle, who created
an at-home BASE jumping scene where he flies past a
rubber chicken.
"Lightheartedness gets us through hard times," says
Jon Frederick, Rab's U.S. manager. "This was by far our
most successful social media campaign."
-Chris Van Leuven

#RabAtHome
adventurers took
on some serious
objectives without ever stepping
outside.

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 7


http://www.theshoplocalproject.com https://bsbrand.com/ http://www.bsbrand.com https://rab.equipment/us/

The Weekly - June 2, 2020

Table of Contents for the Digital Edition of The Weekly - June 2, 2020

Contents
The Weekly - June 2, 2020 - Cover1
The Weekly - June 2, 2020 - Cover2
The Weekly - June 2, 2020 - Contents
The Weekly - June 2, 2020 - 4
The Weekly - June 2, 2020 - 5
The Weekly - June 2, 2020 - 6
The Weekly - June 2, 2020 - 7
The Weekly - June 2, 2020 - 8
The Weekly - June 2, 2020 - 9
The Weekly - June 2, 2020 - 10
The Weekly - June 2, 2020 - 11
The Weekly - June 2, 2020 - 12
The Weekly - June 2, 2020 - 13
The Weekly - June 2, 2020 - 14
The Weekly - June 2, 2020 - 15
The Weekly - June 2, 2020 - 16
The Weekly - June 2, 2020 - 17
The Weekly - June 2, 2020 - 18
The Weekly - June 2, 2020 - 19
The Weekly - June 2, 2020 - 20
The Weekly - June 2, 2020 - 21
The Weekly - June 2, 2020 - 22
The Weekly - June 2, 2020 - 23
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com