The Weekly - June 2, 2020 - 9

The Pulse
# W E A R E C O M M U N I T Y

To watch
the full interview
with Mark Boles,
click on this
photo.

Intrinsic Thinking

The founder of an innovative retail shop, Mark Boles has a plan to ride out the
pandemic to save his business and keep customers feeling positive. By Bevin Wallace
Name: Mark Boles
Company: Intrinsic Provisions
Title: Owner
Founded: 2019
Location: Hingham,

Massachusetts
The Downlow: After 25 years

in advertising and marketing,
Mark Boles opened Intrinsic
Provisions last May. The store's
innovative business model
incorporates rotating popup shops for specific brands
alongside a curated selection
of accessories and "forever"
brands. It's located in the
coastal town of Hingham,
about 10 miles south of Boston. When COVID-19 closed
down his business in March,
Boles made the decision not
to pivot to online sales, but
rather to stay closed and ride
out the pandemic in order to
keep his business safe.

Certainly if a customer says,

"I really need a base layer
or something; I'm running a
whole lot more than I ever
thought I would," we're more
than happy to take an order
over the phone and drop it off
on somebody's doorstep.
Our business model is one in
which we rotate brands, and

we were really fortunate in
that we were able to dial it
back. We weren't sitting on a
ton of inventory.
Our customers are amazing. I

had a customer call and say,
"I want to do a gift card." And
so I was like, "How much?"
He's like, "How's a thousand?"
And I was like, "Dude, no."
He's like, "No, no, no. I know
the brands that are coming
in. I'm super-excited. This is

We were early enough in our
business stage the only two

doing things that are intrinsic and personal to them,
whether or not that's running
or yoga or skiing. Or biking-
whether it's on the road or in
a state park or whatever, it's
about the spirit of it.

people who got furloughed
were my daughters, who are
16 and 13.

People actually tell me that I
need to email more. Email has

important to me." And so we
have that level of support
from the community and
from our customers.

The important thing for us is
that we come out of this better
on the other side-as people

and as a community. And if
we all do that, then the business should be OK.
I'm trying to build the social
media practices to reflect what
we stand for as a company:

generally more values-based.
We believe fully in the importance of the outdoors, and
the environment and people

been a really, really solid way
for us to communicate to our
customers.
My world revolves around really just empathy for others. I

know absolutely 150% how
fortunate I am, and I know
how many others are perhaps not so fortunate. We
have a roof over our heads;
we have a full fridge, the
ability to be able to pay our
bills, and ride this out for a
little bit.

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 9


https://youtu.be/cC8jIkDOcN4 https://www.intrinsicprovisions.com/

The Weekly - June 2, 2020

Table of Contents for the Digital Edition of The Weekly - June 2, 2020

Contents
The Weekly - June 2, 2020 - Cover1
The Weekly - June 2, 2020 - Cover2
The Weekly - June 2, 2020 - Contents
The Weekly - June 2, 2020 - 4
The Weekly - June 2, 2020 - 5
The Weekly - June 2, 2020 - 6
The Weekly - June 2, 2020 - 7
The Weekly - June 2, 2020 - 8
The Weekly - June 2, 2020 - 9
The Weekly - June 2, 2020 - 10
The Weekly - June 2, 2020 - 11
The Weekly - June 2, 2020 - 12
The Weekly - June 2, 2020 - 13
The Weekly - June 2, 2020 - 14
The Weekly - June 2, 2020 - 15
The Weekly - June 2, 2020 - 16
The Weekly - June 2, 2020 - 17
The Weekly - June 2, 2020 - 18
The Weekly - June 2, 2020 - 19
The Weekly - June 2, 2020 - 20
The Weekly - June 2, 2020 - 21
The Weekly - June 2, 2020 - 22
The Weekly - June 2, 2020 - 23
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