The Weekly - June 9, 2020 - 10

FEATURE
A farm in
California's San
Joaquin Valley
uses sustainable practices
to produce
Cleaner Cotton.

Rethinking Sustainability

A

s lockdowns went
into effect, companies shuttered, and
air pollution cleared,
a new sort of think piece began
to appear-one that called for a
greener reopening that looked
nothing like the pre-pandemic
business as usual.
The call came from all corners-from individuals as well as
massive corporate entities. Some
were written by people within
the outdoor industry; a retailer in

Salida, Colorado, penned one for
SNEWS entitled "The Outdoor
Industry Makes Way Too Much
Stuff." Others had broader audiences; a McKinsey & Company
analysis asked and answered,
"Given the scope and magnitude
of this sudden crisis, and the long
shadow it will cast, can the world
afford to pay attention to climate
change and the broader sustainability agenda at this time? Our
firm belief is that we simply cannot afford to do otherwise."

10 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020

Amy Horton, OIA's senior director of sustainable business innovation, whose team launched
the Climate Action Corps (CAC)
at the Snow Show, was one of the
many people at home reading
these op-eds while also worrying
about the survival of businesses
in the outdoor industry amid the
pandemic. "It's interesting. A
couple of articles that have come
out recently have really helped
us spread a clearer message,"
she says.

"The pandemic has taken a lot
from us. Everyone knows that,"
Horton says. " It's a terrible time.
But it's also given us this point in
time to pause. Let's seize the moment to decarbonize. Now is the
time."
Horton's team was riding
momentum off the launch of
the corps when the pandemic
hit. But with retailers closing
and manufacturers suddenly
struggling, they wanted to be
sensitive to what was happen-

A N D R E W KO R N Y L A K

Amid shutdowns and economic upheaval, can businesses still afford to
prioritize the environment? Can they afford not to? By Jenn Fields


https://outdoorindustry.org/climateaction

The Weekly - June 9, 2020

Table of Contents for the Digital Edition of The Weekly - June 9, 2020

Contents
The Weekly - June 9, 2020 - Cover1
The Weekly - June 9, 2020 - Cover2
The Weekly - June 9, 2020 - Contents
The Weekly - June 9, 2020 - 4
The Weekly - June 9, 2020 - 5
The Weekly - June 9, 2020 - 6
The Weekly - June 9, 2020 - 7
The Weekly - June 9, 2020 - 8
The Weekly - June 9, 2020 - 9
The Weekly - June 9, 2020 - 10
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The Weekly - June 9, 2020 - 12
The Weekly - June 9, 2020 - 13
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The Weekly - June 9, 2020 - 15
The Weekly - June 9, 2020 - 16
The Weekly - June 9, 2020 - 17
The Weekly - June 9, 2020 - 18
The Weekly - June 9, 2020 - 19
The Weekly - June 9, 2020 - 20
The Weekly - June 9, 2020 - 21
The Weekly - June 9, 2020 - 22
The Weekly - June 9, 2020 - 23
The Weekly - June 9, 2020 - 24
The Weekly - June 9, 2020 - 25
The Weekly - June 9, 2020 - 26
The Weekly - June 9, 2020 - 27
The Weekly - June 9, 2020 - 28
The Weekly - June 9, 2020 - Cover3
The Weekly - June 9, 2020 - Cover4
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