The Weekly - June 9, 2020 - 13

what you care about and value-and
what you don't. You may directly
and indirectly normalize brutality
and harm against Black lives.
6. Hire and compensate. There
are BIPOC consultants with expertise
and agreement to help you. There
are athletes, creatives, and outdoor
enthusiasts out there who are not
supported comparatively or equitably.
There are places like Diversify Outdoors (diversifyoutdoors.com) and In
Solidarity (insolidarityproject.com).
And compensate even when you "just
want to pick someone's brain."
7. Listen to Black voices and
support Black agency. For
example, Grace Anderson and
Rahawa Haile are gifting us with
feedback. Black presence exists in
the outdoors. It's a question of how
it's supported, elevated, expanded
and amplified, rather than ignored,
dismissed, or oppressed.
8. Invest. In others and within.
That means looking at how you are
developing authentic partnerships
with BIPOC-led nonprofits, and
campaigns. It means clearly having
a budget line item for DEI work.
Budgets are moral documents.

CO U R T E SY KU L A C LOT H

9. Ask yourself how BIPOC
staff are supported or unsupported. What do they need? Does
your work culture support or inhibit
people from being their full selves?
10. Leadership and data. What
is your plan to have representative
leadership? What does your board
and leadership team look like?
What is your organizational data
on diversity? The work of Green 2.0
(diversegreen.org) can be one guiding
example.

11. Measured and accountable
work. It's not enough to take an implicit bias training that contributes
to awareness. It requires behavior
change through habit building, culture change, and clarity on how you
know you're making progress. As
an industry, you've shown you can
do this through sustainability and
climate change commitments.

There are amazing individuals
and groups at the standby to help
you through this process, but-
and this is an important but-if
you reach out to them for help,
please be prepared to compensate them monetarily. It remains
a slap in the face when people are
asked to help and compensation
is not part of the conversation.
Don't wait for them to ask; you

make the offer.
As a reminder, the In Solidarity website offers links to individuals you may reach out to for
help around DEI issues.
Teresa Baker is the founder
of the Outdoor CEO Diversity
Pledge. José G. González is a
Chicano educator, creative,
facilitator, and consultant.

12. And, of course, value what
you are doing. There are many
within the industry who have been
doing this work. Are you seeing it?
Are you doing something with it?
Are you helping each other with it?
Yes, this is a list. That does not mean
it's meant to be used as a checklist.
If it helps, think about it like a grocery list. The work is not done when
you've checked it off. The work happens when you use the ingredients
and put in the work to create.
The items on this list are also all
interconnected. As an example, here
is something to consider when it
comes to images and statements.
You posted a social media image;
you put out a statement. Are there
reasons you used some words and
not others? Are you saying "All
lives matter" indirectly? Are there
reasons you are not stating "police
brutality?" Are you stating what
you will do beyond the statement?
Who will be responsible for carrying out that work? Where will it be
reflected? Learn more here.
Posting "Black Lives Matter" is
not a complete step forward. They
are empty words if there isn't any
action to follow. We need action
now more than ever. We have played
with words for far too long. Words
are an easy out. And we must now
do the hard work of making our
words count.

ART AND PURPOSE
Activist Teresa Baker, artist
Latasha Dunston, and Kula
Cloth collaborate for In
Solidarity.
Anastasia Allison has built
a reputation for herself in
the outdoor space, both as
half of the duo the Musical
Mountaineers, which plays
concerts out in the wild, and
as the founder of Kula Cloth,
a reusable, antimicrobial pee
cloth-a much-needed item
for women in the wild. She
has also stepped to the front
when it comes to fighting injustice. One-hundred percent
of proceeds from the sale
of the new In Solidarity Pee
Cloth, which was designed by
artist Latasha Dunston and
retails for $25, will go to GirlVentures, Get Out Stay Out/
Vamos Afuera, Camp Founder
Girls, and Native Womens

Wilderness. The donation
will total more than $10,000.
Plus, Dunston will donate her
commission on the project to
Black Lives Matter DC.
"As this nation struggles
with how we move forward, it
is clear that we must change
course. We must find ways
to work together, or history
will repeat itself," says Baker,
who founded the Outdoor
Diversity CEO Pledge and
began collaborating with
Allison and Dunston on the
limited-edition cloth as a way
to honor that pledge last
summer. "Let us commit to
moving forward in solidarity.
We will not get it all right,
but let us commit to trying
harder; let us be exhausted;
let us be weary; let us be determined; and may we all rise
victorious in the process."
The cloths are now available
for preorder (kulacloth.com).

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 13


http://www.diversifyoutdoors.com http://www.insolidarityproject.com https://medium.com/@gracehannahanderson/outdoor-industry-we-dont-want-your-hashtags-we-want-action-eba12fc4dcff https://twitter.com/RahawaHaile/status/1267587951245983744 https://theavarnagroup.com/2020/06/02/make-sure-your-public-statement-isnt-window-dressing-there-is-your-public-statement-and-then-theres-the-work/ http://www.diversegreen.org http://www.kulacloth.com

The Weekly - June 9, 2020

Table of Contents for the Digital Edition of The Weekly - June 9, 2020

Contents
The Weekly - June 9, 2020 - Cover1
The Weekly - June 9, 2020 - Cover2
The Weekly - June 9, 2020 - Contents
The Weekly - June 9, 2020 - 4
The Weekly - June 9, 2020 - 5
The Weekly - June 9, 2020 - 6
The Weekly - June 9, 2020 - 7
The Weekly - June 9, 2020 - 8
The Weekly - June 9, 2020 - 9
The Weekly - June 9, 2020 - 10
The Weekly - June 9, 2020 - 11
The Weekly - June 9, 2020 - 12
The Weekly - June 9, 2020 - 13
The Weekly - June 9, 2020 - 14
The Weekly - June 9, 2020 - 15
The Weekly - June 9, 2020 - 16
The Weekly - June 9, 2020 - 17
The Weekly - June 9, 2020 - 18
The Weekly - June 9, 2020 - 19
The Weekly - June 9, 2020 - 20
The Weekly - June 9, 2020 - 21
The Weekly - June 9, 2020 - 22
The Weekly - June 9, 2020 - 23
The Weekly - June 9, 2020 - 24
The Weekly - June 9, 2020 - 25
The Weekly - June 9, 2020 - 26
The Weekly - June 9, 2020 - 27
The Weekly - June 9, 2020 - 28
The Weekly - June 9, 2020 - Cover3
The Weekly - June 9, 2020 - Cover4
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https://www.nxtbook.com/emerald/outdoorretailer/april_2021
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