The Weekly - June 16, 2020 - 10
FEATURE
Cyclists dig into the
singletrack at the U.S.
National Whitewater
Center in Charlotte,
North Carolina.
Spinning Along
y some weird twist
of fate, COVID-19
reminded people how
fun it is to ride bikes.
Throughout the U.S. and the world,
since the novel coronavirus shut
down businesses, closed schools,
and sent people to work from home,
new and existing riders are buying
bikes faster than brands can make
them, and retail shops carrying
bikes are seeing record sales.
Patrick Hogan, spokesperson for
PeopleForBikes Retail Business Intelligence Hub, a new online clearinghouse for bicycle industry trends,
says bicycle riding since March has
increased by 21% over 2019 according to Eco-Counter, which uses
automated counters across the U.S.
to record bike trips in urban areas.
The Retail Toolkit Independent
Bicycle Dealer (IBD) sales index,
based on data from several hundred
10 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020
U.S. bike shops, reports sales dollars
have increased by an average of 37%
over last year.
Retailers in some cities are
reporting a 300% to 400% growth
in bike sales compared to 2019, but
some are having a hard time keeping
the momentum going because they
can't get products on their shelves.
Here's a rundown of the current
state of the bike business, from
manufacturing to retail to events.
MANUFACTURING
The biggest growth in bike sales
has been in mountain bikes under
$1,500, fitness bikes, gravel bikes,
and midlevel full-suspension
mountain bikes, according to
Jesse Porter and Sam Benedict
from Specialized's U.S. sales and
marketing team. Ryan Birkicht,
senior communications manager
for Pacific Cycle, says his brands
have seen an explosion in sales
A N D R E W KO R N Y L A K
B
Manufacturers and retailers in the bike industry are thriving in the midst of COVID-19,
but event promoters and guides have lost everything. Here, we take a deep dive
into where bikes are booming, who is feeling the pinch, and what the post-pandemic
future holds for this suddenly popular market. By Berne Broudy
https://www.specialized.com/us/en
https://www.pacific-cycle.com/brand
The Weekly - June 16, 2020
Table of Contents for the Digital Edition of The Weekly - June 16, 2020
Contents
The Weekly - June 16, 2020 - Cover1
The Weekly - June 16, 2020 - Cover2
The Weekly - June 16, 2020 - Contents
The Weekly - June 16, 2020 - 4
The Weekly - June 16, 2020 - 5
The Weekly - June 16, 2020 - 6
The Weekly - June 16, 2020 - 7
The Weekly - June 16, 2020 - 8
The Weekly - June 16, 2020 - 9
The Weekly - June 16, 2020 - 10
The Weekly - June 16, 2020 - 11
The Weekly - June 16, 2020 - 12
The Weekly - June 16, 2020 - 13
The Weekly - June 16, 2020 - 14
The Weekly - June 16, 2020 - 15
The Weekly - June 16, 2020 - 16
The Weekly - June 16, 2020 - 17
The Weekly - June 16, 2020 - 18
The Weekly - June 16, 2020 - 19
The Weekly - June 16, 2020 - 20
The Weekly - June 16, 2020 - 21
The Weekly - June 16, 2020 - 22
The Weekly - June 16, 2020 - 23
The Weekly - June 16, 2020 - 24
The Weekly - June 16, 2020 - 25
The Weekly - June 16, 2020 - 26
The Weekly - June 16, 2020 - Cover3
The Weekly - June 16, 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com