The Weekly - June 23, 2020 - 9

The Pulse
# W E A R E C O M M U N I T Y

To watch
the full interview
with Brenton
Schulze, click on
this photo.

Rising Tide

The outbreak of COVID-19 put 4Ocean's work of selling products to clear the
seas of plastic waste on hold-but the company is headed back to work with a
spirit of cautious optimism. By Bevin Wallace
Name: Brenton Schulze
Company: 4Ocean
Title: Director of Sales
Location: Boca Raton, Florida
Founded: 2017
The Downlow: 4Ocean is an

COVID-19 and were just starting up again in late May.

citing part is we were able
to bring those six people
back on full time.

Wholesale pretty much shut
down at the end of March. It

We've been hearing a lot of
cautious optimism. These

ocean cleanup company that
funds its operations through
the sale of products such as
limited-edition bracelets, apparel, and single-use plastic
alternatives (like shopping bags
and branded Yeti Ramblers).
Since it began in January of
2017, 4Ocean has removed over
8.3 million pounds of trash from
oceans and beaches utilizing its own fleet of boats and
crews on the water seven days
a week. Its operations around
the world-South Florida; Bali,
Indonesia; Port-au-Prince,
Haiti; and the Rio Motagua in
Guatemala-were affected by

was like a steep cliff. Then
we had to furlough about
70% of our company. Awesome thing is we had six
employees on the wholesale team who said, "Hey,
listen, we're not going anywhere. We're not going to
be doing anything, so let's
just keep the wheels up on
this thing."

retailers are chomping at
the bit, and as we continue
to see doors start opening
back up, we have seen orders skyrocket. Now, this is
all in perspective-we're not
anywhere near where we
were back in February.

We are very fortunate to
have a very, very passionate core team that stayed

on board and essentially
worked for free throughout
this crisis. And the most ex-

When this first started, I kept

beating into my team, "Hey,
these are character-building opportunities." And
one of my team members
sent me a quote that said,
"Crises are not character
building, they're character
revealing." Through these

challenges, the true character of your team and your
suppliers and your retailers
are really revealed.
It's been difficult hearing
these clich├ęs, "We're all in

this together," and "uncertain
times." But it's hard to step
away from those. I mean, this
is unprecedented; these are
very, very trying times.
For the vast majority of our
employees and our retailers
and our suppliers, everybody gets it. Everybody has
that empathy.
We've gone back to that really
scrappy startup mode; we're 3

1/2 years old, but we've gone
back to year-one mentality.
It's all hands on deck.

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 9


http:// https://youtu.be/BpkePWK0qLE https://4ocean.com/

The Weekly - June 23, 2020

Table of Contents for the Digital Edition of The Weekly - June 23, 2020

Contents
The Weekly - June 23, 2020 - Cover1
The Weekly - June 23, 2020 - Cover2
The Weekly - June 23, 2020 - Contents
The Weekly - June 23, 2020 - 4
The Weekly - June 23, 2020 - 5
The Weekly - June 23, 2020 - 6
The Weekly - June 23, 2020 - 7
The Weekly - June 23, 2020 - 8
The Weekly - June 23, 2020 - 9
The Weekly - June 23, 2020 - 10
The Weekly - June 23, 2020 - 11
The Weekly - June 23, 2020 - 12
The Weekly - June 23, 2020 - 13
The Weekly - June 23, 2020 - 14
The Weekly - June 23, 2020 - 15
The Weekly - June 23, 2020 - 16
The Weekly - June 23, 2020 - 17
The Weekly - June 23, 2020 - 18
The Weekly - June 23, 2020 - 19
The Weekly - June 23, 2020 - 20
The Weekly - June 23, 2020 - 21
The Weekly - June 23, 2020 - 22
The Weekly - June 23, 2020 - 23
The Weekly - June 23, 2020 - 24
The Weekly - June 23, 2020 - 25
The Weekly - June 23, 2020 - 26
The Weekly - June 23, 2020 - 27
The Weekly - June 23, 2020 - Cover3
The Weekly - June 23, 2020 - Cover4
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