The Weekly - June 30, 2020 - 10

FEATURE
Participants smile big during the
AMGA's first All Women's Rock
Guide course sponsored by The
North Face in 2019. The 2020
course is scheduled for September.

The Guide Line

W

hen AMGA/
IFMGA certified guide Dale
Remsberg met
up with his client, a banker from
Texas, on a cold day in January
2004, to take him and his two
friends into Rocky Mountain
National Park for an Introduction
to Ice Climbing course, little did
he know the financial ripples he
was setting in motion. His client

was hooked, and, over the next 15
years, he went on climbs across
the globe, often with Remsberg,
while also introducing the sport to
his employees, friends, and family.
"That one day easily led directly to
over a million dollars spent on gear,
guide fees, and travel expenses on
climbing," says Remsberg.
His story is not an isolated
one. In an industry built upon
experiences, it is often a guide or

10 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020

an outfitter who serves as a consumer's first exposure to outdoor
adventure. They plant the seeds
that bloom into lifelong love affairs
with brands and the outdoors.
"Sponsored athletes might get
all of the press, but, at the end of
the day, the guides are the ones
who are getting dirty with clients,
showing them how to use gear, and
building relationships." says Ryan
Waters, co-owner of Mountain

Professionals in Boulder, Colorado.
"And, right now, many of us are
wondering how we will survive."
When COVID-19 unleashed its
havoc upon the outdoor industry, no
sector was spared. But while brands
and retailers are slowly starting to
regain their footing, the guiding industry is facing a bleakness
unlike anything it has ever seen.
The entire spring and most of the
summer seasons, the busiest times

A N G E L A H AW S E

Guides and outfitters have been absolutely devastated by COVID-19, and the
mountain towns out of which they operate are feeling the effects of that economic standstill. But no group is better prepared to deal with adversity. By Hudson Lindenberger



The Weekly - June 30, 2020

Table of Contents for the Digital Edition of The Weekly - June 30, 2020

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The Weekly - June 30, 2020 - Cover2
The Weekly - June 30, 2020 - Contents
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The Weekly - June 30, 2020 - 25
The Weekly - June 30, 2020 - Cover3
The Weekly - June 30, 2020 - Cover4
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