The Weekly - June 30, 2020 - 4

First Words
P E O P L E F O R B I K E S

d

WE WILL NEVER LOSE SIGHT OF

the big picture, but those of us
with deep roots in the bike world
are focused on what we can do to
make this bike boom last.
Make no mistake: It is a boom.
2020 could be the best year for
the bike industry since 1973
(which was the height of the Arab
oil embargo).
Sales of bikes-both units and
total dollars-have nearly doubled
from last spring's totals. Recent participation numbers collected by trail
and path counters are off the charts.
This growth has been especially
impressive among kids and families
and people working from home.
For the last 20 years, PeopleForBikes has been promoting the
many benefits of bicycling. Today,
our messages are resonating
because more people are seeing
and experiencing the positives
wherever they live.
PeopleForBikes has stepped up
our work with elected officials at
all levels to quickly improve bike
networks of all kinds. The federal
government seems ready to invest

EDITORIAL
EDITOR-IN-CHIEF

Doug Schnitzspahn

SENIOR ACCOUNT EXECUTIVE

Paul Dillman

MANAGING EDITOR

ACCOUNT EXECUTIVES

Bevin Wallace

managingeditor@outdoorretailermag.com
GEAR EDITOR

Cameron Martindell

gear@outdoorretailermag.com

4 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020

Adam Kingston
Dave Nielson
Robert O'Quinn

EXECUTIVE VICE PRESIDENT

Lori Silva

COPY EDITOR

Melissa Howsam
CONTRIBUTING EDITORS

Amelia Arvesen, Emma Athena, Eugene
Buchanan, Jenn Fields, Latria Graham
CONTRIBUTORS

Hudson Lindenberger, Steve Sullivan,
Chris Van Lueven

ART AND PHOTOGRAPHY

Find the full Outdoor Retailer
team list online at
outdoorretailer.com/contact-us.
ADDRESS

31910 Del Obispo St., Suite 200,
San Juan Capistrano, CA 92675
WEB

OutdoorRetailer.com

ART DIRECTOR

John McCauley

art@outdoorretailermag.com
PHOTO DIRECTOR

Andrew Kornylak

Produced in collaboration with
Hed Hi Media

photo@outdoorretailermag.com
SENIOR PHOTOGRAPHER

Carlo Nasisse

STAFF PHOTOGRAPHERS

Lauren Danilek, Scott Martin

HED HI MEDIA
PRINCIPAL

Tim McManus
DIRECTOR OF OPERATIONS

Brittni Bennett

CREATIVE DIRECTOR

Dave Brown

Outdoor Retailer is a trademark
owned exclusively by
Emerald Holding Inc.
Copyright © 2020, Emerald
Holding Inc. All rights reserved.

TRAFFIC MANAGER

Victoria Mele

ANIMATOR/DESIGNER

Andrew Campbell

BUSINESS
VICE PRESIDENT

Marisa Nicholson
PUBLISHER

Ryan Johnson
Jennifer Pelkey

President of PeopleForBikes

Krista Dill

editor@outdoorretailermag.com

SENIOR MARKETING DIRECTOR

TIM BLUMENTHAL

SALES DIRECTOR

PRODUCTION/TRAFFIC MANAGER

Laurie Stiglitz

CO U R T E SY T I M B LU M E N T H A L

Bicycling on a Roll

as never before as they
develop an infrastructure
stimulus and finally begin
to focus on climate change
as they develop a new multiyear transportation bill.
Cities have acted swiftly
to promote bike riding
during the pandemic.
Temporary infrastructure
improvements are now
becoming permanent, as
leaders envision mobility in
a new world of heightened
awareness around health
and more people working
from home. For cities, the
challenge will be finding
the dollars to pay for infrastructure improvements.
The millions of Americans who
just started (or just resumed)
bike riding this spring are going to need advice. That's why
PeopleForBikes created our digital
program Ride Spot, which provides free information on where
and how to ride. Ride Spot has
been growing by more than 20% a
month since March.
We are partnering with government agencies to incentivize bike
commuting (including e-bike use)
by offering modest subsidies of
the type offered to carpoolers and
transit users.
This global crisis has been a
time of comprehensive reflection.
All of us are concerned about our
health. Too many of us are worried
about finding a new job. But we're
also asking ourselves, are we living
right? What can we change? This
is healthy thinking, and it should
include bikes.


http://www.outdoorretailer.com/contact-us http://www.OutdoorRetailer.com https://ridespot.org/ http://www.hedhi.com/ https://www.outdoorretailer.com/ https://peopleforbikes.org/ https://www.emeraldx.com/

The Weekly - June 30, 2020

Table of Contents for the Digital Edition of The Weekly - June 30, 2020

Contents
The Weekly - June 30, 2020 - Cover1
The Weekly - June 30, 2020 - Cover2
The Weekly - June 30, 2020 - Contents
The Weekly - June 30, 2020 - 4
The Weekly - June 30, 2020 - 5
The Weekly - June 30, 2020 - 6
The Weekly - June 30, 2020 - 7
The Weekly - June 30, 2020 - 8
The Weekly - June 30, 2020 - 9
The Weekly - June 30, 2020 - 10
The Weekly - June 30, 2020 - 11
The Weekly - June 30, 2020 - 12
The Weekly - June 30, 2020 - 13
The Weekly - June 30, 2020 - 14
The Weekly - June 30, 2020 - 15
The Weekly - June 30, 2020 - 16
The Weekly - June 30, 2020 - 17
The Weekly - June 30, 2020 - 18
The Weekly - June 30, 2020 - 19
The Weekly - June 30, 2020 - 20
The Weekly - June 30, 2020 - 21
The Weekly - June 30, 2020 - 22
The Weekly - June 30, 2020 - 23
The Weekly - June 30, 2020 - 24
The Weekly - June 30, 2020 - 25
The Weekly - June 30, 2020 - Cover3
The Weekly - June 30, 2020 - Cover4
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