The Weekly - June 30, 2020 - 9

The Pulse
# W E A R E C O M M U N I T Y

To watch
the full interview
with Eric Raymond, click on
this photo.

Making the Best of It

The North Face has made a serious commitment to climate change action,
sustainability, and equity. Now it's helping those on the front lines fight COVID-19.
Eric Raymond tells why the brand is getting involved. By Bevin Wallace
Name: Eric Raymond
Company: The North Face
Title: Director, Social Impact

and Advocacy
Founded: 1966
Location: Denver
Download: Eric Raymond
heads up The North Face's
social impact and advocacy
efforts, including the purpose-driven giving platform,
the Explore Fund, and the
company's advocacy strategies around public lands,
climate change, sustainability, and equity in the outdoors. The North Face's $1
million COVID-19 response
commitment includes
donating to HMB50 (Help
Make Best) to manufacture
gowns for hospital workers
through partnering with the
Renewal Workshop.

We've got a lot of partners who
have brought ideas to us. One of

them, which has been really
exciting, has been the Renewal
Workshop, a company based
in the Pacific Northwest that
supports our circular The
North Face Renewed project.
They've got some manufacturing facilities here in the U.S.,
and we've been able to work
with them to create gowns
for health care workers. And
the project is superlocalized.
The facility is in the Pacific
Northwest and the gowns they
produce are immediately put
into circulation in hospitals in
Oregon and Washington.
It's a big pivot, and I can't claim

to be the one who's done the
groundwork. There's been a
large team both in our materi-

als and supply chain, as well
as on our legal team. Seeing
leadership step up to make
that commitment-it's been really invigorating and meaningful for everybody who works at
The North Face.

get back outside in safe and
healthy ways.
Seeing the community come
together has been so compelling. ... It's been meaningful to

states' offices of outdoor recreation. They've been a huge
resource for us in terms of figuring out which communities
in those states are being most
impacted.

see how everybody stepped
up and committed in unique
and urgent ways. I just hope
that comradery continues
because I think getting back to
the new normal is going to be
an interesting process, and I
think we're all going to have to
stay pretty close together and
aligned on how we do it.

Organizations like Outdoor
Afro and Latino Outdoors, SOS

Absence makes the heart grow
fonder, I guess. I think just see-

Outreach, Outdoor Outreach-
all of these groups that we've
been working with so closely
over the years are going to
be central to helping people

ing how many people really
value and relish their time
outside-and how important
it is to keep space for us to do
that-is a silver lining.

One resource that's been nice
to have around is the various

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 9


https://www.thenorthface.com/

The Weekly - June 30, 2020

Table of Contents for the Digital Edition of The Weekly - June 30, 2020

Contents
The Weekly - June 30, 2020 - Cover1
The Weekly - June 30, 2020 - Cover2
The Weekly - June 30, 2020 - Contents
The Weekly - June 30, 2020 - 4
The Weekly - June 30, 2020 - 5
The Weekly - June 30, 2020 - 6
The Weekly - June 30, 2020 - 7
The Weekly - June 30, 2020 - 8
The Weekly - June 30, 2020 - 9
The Weekly - June 30, 2020 - 10
The Weekly - June 30, 2020 - 11
The Weekly - June 30, 2020 - 12
The Weekly - June 30, 2020 - 13
The Weekly - June 30, 2020 - 14
The Weekly - June 30, 2020 - 15
The Weekly - June 30, 2020 - 16
The Weekly - June 30, 2020 - 17
The Weekly - June 30, 2020 - 18
The Weekly - June 30, 2020 - 19
The Weekly - June 30, 2020 - 20
The Weekly - June 30, 2020 - 21
The Weekly - June 30, 2020 - 22
The Weekly - June 30, 2020 - 23
The Weekly - June 30, 2020 - 24
The Weekly - June 30, 2020 - 25
The Weekly - June 30, 2020 - Cover3
The Weekly - June 30, 2020 - Cover4
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