The Weekly - July 7, 2020 - 10
FEATURE
Intrinsic
Provisions
Black in Business
T
he outdoor industry
loves numbers. And
one of the statistics
outdoor recreation
advocates love to laud is the $887
billion dollars generated by consumer spending and 7.6 million
jobs that this indutry creates.
At times, however, the absence of
metrics is just as shocking. According to our research and inquiries,
there are two Black-owned outdoor
gear companies and two Blackowned outdoor retail shops in the
entire country. We reached out to
them so that they could tell their
stories. We wanted to know all
about the highs, lows, frustrations,
and joys of being in this space.
These business owners got into
this industry because they love being outdoors and saw a hole in the
market that they had the creativity, innovation, and resolve to fill.
Here are their experiences in their
own words.
Mark Boles
Intrinsic Provisions
My grandfather was [American
civil rights leader] Whitney Young
and I live as part of his legacy. I
know you can never escape the
color of your skin. People ask me,
10 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020
"What do you feel like your role is
in a movement?" I started to realize my job is to remind everybody
I'm surrounded by that I'm Black,
and what that means.
I try to do road rides during
the week and there's a thought
that goes through my head every
single time I'm on my bike when
a car is passing me: Is this person
going to see me and want to give
me a little nudge into a telephone
pole? Does anybody else have that
thought? No? That's important.
The moment we're living in is
exhausting but I do feel like this
time is different.
Until three years ago, I spent my
career in advertising, marketing,
and consumer market research,
but I've always been drawn to the
outdoors. I thought to myself it
would be cool to open a gear shop,
but I didn't want to open just
any gear shop. Our store's a little
bit different and we're figuring
out the model as we go. Our core
belief is that the world's going to
get smaller before it gets bigger,
that, over the next couple of years,
there's going to be a lot of empty
5,000-plus-square-foot spaces.
We engender always to be in
a downtown, to be part of the
CO U R T E SY M A R K B O L E S
Innovators and retailers share their perspectives on working in this space. By Latria Graham
https://www.intrinsicprovisions.com/
The Weekly - July 7, 2020
Table of Contents for the Digital Edition of The Weekly - July 7, 2020
Contents
The Weekly - July 7, 2020 - Cover1
The Weekly - July 7, 2020 - Cover2
The Weekly - July 7, 2020 - Contents
The Weekly - July 7, 2020 - 4
The Weekly - July 7, 2020 - 5
The Weekly - July 7, 2020 - 6
The Weekly - July 7, 2020 - 7
The Weekly - July 7, 2020 - 8
The Weekly - July 7, 2020 - 9
The Weekly - July 7, 2020 - 10
The Weekly - July 7, 2020 - 11
The Weekly - July 7, 2020 - 12
The Weekly - July 7, 2020 - 13
The Weekly - July 7, 2020 - 14
The Weekly - July 7, 2020 - 15
The Weekly - July 7, 2020 - 16
The Weekly - July 7, 2020 - 17
The Weekly - July 7, 2020 - 18
The Weekly - July 7, 2020 - 19
The Weekly - July 7, 2020 - 20
The Weekly - July 7, 2020 - 21
The Weekly - July 7, 2020 - 22
The Weekly - July 7, 2020 - 23
The Weekly - July 7, 2020 - 24
The Weekly - July 7, 2020 - 25
The Weekly - July 7, 2020 - 26
The Weekly - July 7, 2020 - 27
The Weekly - July 7, 2020 - Cover3
The Weekly - July 7, 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com