The Weekly - July 7, 2020 - 10

FEATURE

Intrinsic
Provisions

Black in Business

T

he outdoor industry
loves numbers. And
one of the statistics
outdoor recreation
advocates love to laud is the $887
billion dollars generated by consumer spending and 7.6 million
jobs that this indutry creates.
At times, however, the absence of
metrics is just as shocking. According to our research and inquiries,
there are two Black-owned outdoor
gear companies and two Blackowned outdoor retail shops in the
entire country. We reached out to
them so that they could tell their
stories. We wanted to know all

about the highs, lows, frustrations,
and joys of being in this space.
These business owners got into
this industry because they love being outdoors and saw a hole in the
market that they had the creativity, innovation, and resolve to fill.
Here are their experiences in their
own words.

Mark Boles
Intrinsic Provisions
My grandfather was [American
civil rights leader] Whitney Young
and I live as part of his legacy. I
know you can never escape the
color of your skin. People ask me,

10 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020

"What do you feel like your role is
in a movement?" I started to realize my job is to remind everybody
I'm surrounded by that I'm Black,
and what that means.
I try to do road rides during
the week and there's a thought
that goes through my head every
single time I'm on my bike when
a car is passing me: Is this person
going to see me and want to give
me a little nudge into a telephone
pole? Does anybody else have that
thought? No? That's important.
The moment we're living in is
exhausting but I do feel like this
time is different.

Until three years ago, I spent my
career in advertising, marketing,
and consumer market research,
but I've always been drawn to the
outdoors. I thought to myself it
would be cool to open a gear shop,
but I didn't want to open just
any gear shop. Our store's a little
bit different and we're figuring
out the model as we go. Our core
belief is that the world's going to
get smaller before it gets bigger,
that, over the next couple of years,
there's going to be a lot of empty
5,000-plus-square-foot spaces.
We engender always to be in
a downtown, to be part of the

CO U R T E SY M A R K B O L E S

Innovators and retailers share their perspectives on working in this space. By Latria Graham


https://www.intrinsicprovisions.com/

The Weekly - July 7, 2020

Table of Contents for the Digital Edition of The Weekly - July 7, 2020

Contents
The Weekly - July 7, 2020 - Cover1
The Weekly - July 7, 2020 - Cover2
The Weekly - July 7, 2020 - Contents
The Weekly - July 7, 2020 - 4
The Weekly - July 7, 2020 - 5
The Weekly - July 7, 2020 - 6
The Weekly - July 7, 2020 - 7
The Weekly - July 7, 2020 - 8
The Weekly - July 7, 2020 - 9
The Weekly - July 7, 2020 - 10
The Weekly - July 7, 2020 - 11
The Weekly - July 7, 2020 - 12
The Weekly - July 7, 2020 - 13
The Weekly - July 7, 2020 - 14
The Weekly - July 7, 2020 - 15
The Weekly - July 7, 2020 - 16
The Weekly - July 7, 2020 - 17
The Weekly - July 7, 2020 - 18
The Weekly - July 7, 2020 - 19
The Weekly - July 7, 2020 - 20
The Weekly - July 7, 2020 - 21
The Weekly - July 7, 2020 - 22
The Weekly - July 7, 2020 - 23
The Weekly - July 7, 2020 - 24
The Weekly - July 7, 2020 - 25
The Weekly - July 7, 2020 - 26
The Weekly - July 7, 2020 - 27
The Weekly - July 7, 2020 - Cover3
The Weekly - July 7, 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
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