The Weekly - July 7, 2020 - 4

First Words
T H E

H A S H T A G

d

I want you to see our jubilation, not just our rage. We
wouldn't have these emotions if we didn't care deeply
about this industry. We are
more than the human rights
moment in which we find
ourselves. We are deep, and
our interests are vast. We
find ourselves in this space
because it enchants us,
challenges us, grants us reprieve. We have dreams and
experience joy in urban and
rural recreational spaces
just like everybody else.
Every single person in
this issue is talented and
worthy of your attention.
Hire them, and pay them
in professional monetary
rates-not just in gear.
These folx are experts in
their fields and love talking about
more than just the DEI work to
which they are often assigned.
They love to crush it, send it, and
shatter the limitations put before
them-just like y'all do. At this
magazine, we pay each of them
a competitive, professional rate
on par with any contributor. This
isn't a one-time thing. You will see
these contributors, as well as new
ones, sprinkled throughout every
issue. There is no diversity story
here-we are part of the main
narrative of the outdoors. If seeing
this many Black creatives taking
up space bothers you, I want you
to ask yourself why.
Onward. There is much work
to do.

Onward
IT'S BEEN OVER A MONTH SINCE

#BlackoutTuesday, and it's time
to talk about the next steps in
making the outdoor industry a
vibrant, equitable place centered
on justice.
Tolerance for the voices and
ideas of BIPOC folx should be
the least we can expect from this
industry-that is doing the bare
minimum.
The future of this industry lies
in these pages.
These creatives belong inhouse, in your campaigns, on
your boards-but only if you'll
truly value them and are willing to process what they have to
say. Representation matters, but
it is just the beginning. Without
listening to these voices and putting BIPOC people in positions of
power, the result is tokenization,
the straw man of diversity. We are
here to do more than just meet a
requirement so you can check off
the box on an application.

4 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020

EDITORIAL
EDITOR-IN-CHIEF

SALES DIRECTOR

Krista Dill

Doug Schnitzspahn

SENIOR ACCOUNT EXECUTIVE

editor@outdoorretailermag.com

Paul Dillman

MANAGING EDITOR

ACCOUNT EXECUTIVES

Bevin Wallace

managingeditor@outdoorretailermag.com
GEAR EDITOR

Cameron Martindell

gear@outdoorretailermag.com

Adam Kingston
Dave Nielson
Robert O'Quinn

EXECUTIVE VICE PRESIDENT

Lori Silva

COPY EDITOR

Melissa Howsam
CONTRIBUTING EDITORS

Amelia Arvesen, Emma Athena, Eugene
Buchanan, Jenn Fields, Latria Graham
CONTRIBUTORS

Find the full Outdoor Retailer
team list online at
outdoorretailer.com/contact-us.
ADDRESS

Davelyn Hill, Sean Hill
James Edward Mills, Christian
Osborne, Kami York-Feirn

31910 Del Obispo St., Suite 200,
San Juan Capistrano, CA 92675

ART AND PHOTOGRAPHY

OutdoorRetailer.com

WEB

ART DIRECTOR

John McCauley

art@outdoorretailermag.com

Produced in collaboration with
Hed Hi Media

PHOTO DIRECTOR

Andrew Kornylak

photo@outdoorretailermag.com
SENIOR PHOTOGRAPHER

Carlo Nasisse

STAFF PHOTOGRAPHERS

Lauren Danilek, Scott Martin

HED HI MEDIA
PRINCIPAL

Tim McManus
DIRECTOR OF OPERATIONS

Brittni Bennett

CREATIVE DIRECTOR

Outdoor Retailer is a trademark
owned exclusively by
Emerald Holding Inc.
Copyright © 2020, Emerald
Holding Inc. All rights reserved.

Dave Brown

TRAFFIC MANAGER

Victoria Mele

ANIMATOR/DESIGNER

Andrew Campbell

BUSINESS
VICE PRESIDENT

Marisa Nicholson
PUBLISHER

Ryan Johnson
SENIOR MARKETING DIRECTOR

Jennifer Pelkey

LATRIA GRAHAM

Contributing Editor

PRODUCTION/TRAFFIC MANAGER

Laurie Stiglitz

CO U R T E SY CA R LO N AS I S S E

B E Y O N D


http://www.outdoorretailer.com/contact-us http://www.OutdoorRetailer.com

The Weekly - July 7, 2020

Table of Contents for the Digital Edition of The Weekly - July 7, 2020

Contents
The Weekly - July 7, 2020 - Cover1
The Weekly - July 7, 2020 - Cover2
The Weekly - July 7, 2020 - Contents
The Weekly - July 7, 2020 - 4
The Weekly - July 7, 2020 - 5
The Weekly - July 7, 2020 - 6
The Weekly - July 7, 2020 - 7
The Weekly - July 7, 2020 - 8
The Weekly - July 7, 2020 - 9
The Weekly - July 7, 2020 - 10
The Weekly - July 7, 2020 - 11
The Weekly - July 7, 2020 - 12
The Weekly - July 7, 2020 - 13
The Weekly - July 7, 2020 - 14
The Weekly - July 7, 2020 - 15
The Weekly - July 7, 2020 - 16
The Weekly - July 7, 2020 - 17
The Weekly - July 7, 2020 - 18
The Weekly - July 7, 2020 - 19
The Weekly - July 7, 2020 - 20
The Weekly - July 7, 2020 - 21
The Weekly - July 7, 2020 - 22
The Weekly - July 7, 2020 - 23
The Weekly - July 7, 2020 - 24
The Weekly - July 7, 2020 - 25
The Weekly - July 7, 2020 - 26
The Weekly - July 7, 2020 - 27
The Weekly - July 7, 2020 - Cover3
The Weekly - July 7, 2020 - Cover4
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com