The Weekly - July 21, 2020 - 12

FEATURE

departments-is encouraging best
practices and trying to manage
real threats, like wildfires, with
education and information.
In Maine, the Adventure Local
campaign encourages Mainers to
recreate responsibly. "Through
the whole process, we're recognizing how important the outdoors
is to people, and we're watching
new people come in," says Maine's
OREC director, Carolann Oullette. "We're working to educate
Mainers on how to be safe and
find adventure close to home."

Showing Outdoor Rec
the Money
While he's waiting for CCC-style
projects to be approved, Grewe is
administering Cares Act-funded
grants. Utah's Office of Economic
Development committed $25 million for a Shop Utah program. In
the outdoor sector, if a company
offers $50 off a raft trip this summer, it qualifies for $100 of CARES
money. Grewe's office is encouraging Utah residents to book fishing
guides and bike guides while also

coaching businesses on how to
qualify for the money.

Connecting, Convening,
Cheerleading
"Sometimes I feel like we're more
of a resource than a leader," says
Oullette. "We spend a lot of time
answering businesses' questions
about accessing resources or complying with the governor's orders."
But Oullette may not be giving
her office credit. Maine was one
of the first to reopen the outdoors
and to show it could work. As part
of a 10-year economic development strategy, Maine's OREC is
exploring how to maximize infrastructure investments, workforce
attraction, and community development, and raising awareness of
the outdoor industry overall.
Continuing Ed
Utah's annual Outdoor Summit
brings together stakeholders statewide, including the industry, land
managers, not-for-profits, tourism
officials, and OREC directors
from other states. "We have panels

12 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020

and speakers on sustaining and
growing Utah recreation without
overrunning it," says Grewe. "We
talk about the infrastructure and
leadership we need to be able to
welcome people to recreate in
Utah and to encourage people to
move here."
In 2020, the August conference-the theme is Outdoors Together-will pivot to a hybrid event
with prerecorded panelists and inperson sessions. Grewe hopes other
ORECs will attend remotely and
pull together stakeholders from
their states for meaningful discussions on sharing land, caring for
new outdoor users, and supporting
burgeoning outdoor businesses.

Collaboration is key
New Mexico's OREC website is

UTAH'S OFFICE OF ECONOMIC DEVELOPMENT
COMMITTED $25 MILLION FOR A SHOP UTAH PROGRAM. IN THE OUTDOOR SECTOR, IF A COMPANY
OFFERS $50 OFF A RAFT TRIP THIS SUMMER, IT
QUALIFIES FOR $100 OF CARES MONEY.

CO U R T E SY U TA H O R E C

Volunteers in Utah
work on the Grit Mill
Trail System in Little
Cottonwood Canyon.

a hub for openings and closures,
with guidelines to keep people and
the state's public lands safe. Navas
has twice-monthly calls with
state land managers-they were
twice weekly at the beginning of
COVID-to analyze recreation
patterns and strategize on communicating with users. She's also
online for regular OREC calls,
seminars, and webinars sponsored
by the National Governors Association and the signatories of the
Confluence of States.
"It's been hugely helpful," says
Navas. "We learn what works and
what hasn't from each other."
Bureaucracy can be a burden.
But states with ORECs are ahead
of the curve, helping residents and
visitors recreate safely while protecting the resources and working
to keep business alive and well in
tough times. Navas' office is the
"connective tissue" between state
financial support and businesses.
Ouellette has served on countless
committees, including ones to
help Maine's outdoor businesses
pivot to producing PPE. Her office
is a key partner in making sure
that visitor-facing businesses,
like outfitters and guides, know
where to go for the resources they
need. Grewe is writing checks and
making connections. And Snyder
is painstakingly writing policy to
reflect the subtleties of every activity with which he is tasked with
considering, from playground and
pools to guided rafting and liftserved biking. Each OREC is taking a slightly different approach,
but in any state with an OREC,
both recreationists and outdoor
businesses are winning.



The Weekly - July 21, 2020

Table of Contents for the Digital Edition of The Weekly - July 21, 2020

Contents
The Weekly - July 21, 2020 - Cover1
The Weekly - July 21, 2020 - Cover2
The Weekly - July 21, 2020 - Contents
The Weekly - July 21, 2020 - 4
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The Weekly - July 21, 2020 - 27
The Weekly - July 21, 2020 - 28
The Weekly - July 21, 2020 - Cover3
The Weekly - July 21, 2020 - Cover4
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