The Weekly - July 21, 2020 - 15
"THERE WAS NO REAL ORGANIZATION 15
YEARS AGO THAT FOCUSED ON YOUNG
PEOPLE OF COLOR AND TEACHING THEM
ABOUT THE IMPORTANCE OF BEING
STEWARDS OF THE LAND AND RECREATING."
where the focus is on a clean, safe,
and healthy natural environment."
The current social and political
landscape has seemed to elevate
the urgency within the outdoor
industry to make substantive
changes in our business culture.
Ezeilo's address to the OIA comes
at a time when she is motivated
to speak frankly about these very
"For so long, my success has been
in part due to my ability to make
white people feel comfortable," she
says. "I'm at a very pivotable point in
my life where I've got to be my authentic self. So what's coming to this
keynote is the authentic Angelou."
Through her experience working directly with companies in
the outdoor industry, Ezeilo says
she has seen a certain reluctance
among at least a few executives
to take the issues of diversity,
equity, and inclusion seriously.
In her address, she aims to make
O U T D O O R R E TA I L E R
Here's exactly how you can make the
most of your Outdoor Retailer Online
show this week through Aug. 31.
Outdoor Retailer Online (ORO) is a new
way to discover, learn, and connect with
the outdoor community. It opens with
three days of live education from July
21-23, 2020, and the platform will remain
a place to engage with the industry.
The first step is registration. Attendees then receive communication on
accessing the site, along with the daily
Once logged in, attendees build out
their personal dashboard. This is the
gateway to exploring the education
sessions, finding brands and contacts,
and making plans to meet virtually.
From the main page of Outdoor
Retailer Online, view the full education lineup of both live and on-demand
sessions. The education sessions and
events are free for everyone who registers and can be viewed right on the
her points perfectly clear. "Some
of them seem to get it because
they understand that in order to
remain relevant, they must learn
to engage people who don't look
like them," she says. "But if they
are not willing to do the work,
I cannot afford to exhaust any
energy in that direction. There is
no convincing you that you should
diversify your workforce. You've
got to know that."
The reality is that the U.S.
population is growing more
racially diverse every year. It's
estimated that by 2045, a majority of the American public will
be nonwhite. Those companies
and organizations who can best
address the needs and interests of
this emerging demographic will be
poised for success.
"You've got to meet me at least
platform. All attendees can also access
the forums to join industry discussions.
Retailers, reps, designers, and media
can take the next step and use the
"Meeting Request" function within their
dashboard, or click "Discover" on the
homepage to view the brand directory.
Search by product category, or type in
The individual brand pages are a
great way to explore, find new gear, and
connect with brand representatives.
After finding a brand with whom to
meet, attendees reach out directly to
book appointments. Click the "Schedule
a Meeting" tab, or fill out the "Contact
Us" form to get in touch.
Scheduled meetings happen via
web conference in the brand's online
booth, and so will live events hosted
by the brand.
It's all happening in one central hub.
ORO is the place to connect with the
outdoor industry this summer.
Follow along on the Attendee
Journey here, and get registered at
that far in order for me to invest
my time and energy into you. It's
2020!" Ezeilo says. "You should
know that the fact that your organization is all white is a problem.
You should not need me as a consultant to convince your staff that
it is important."
Speaking truth to power, Ezeilo
aims to caution the outdoor industry
to pay attention. The world is changing. Those who fail to change with it
will simply be left behind.
Don't miss Angelou Ezeilo speaking at OIA Industry Breakfast:
Systemic Change: What Might
That Look Like in the Outdoor
Retailer Industry? during Outdoor Retailer Online. Register for
the Show here and tune in for the
breakfast on Tuesday, July 21, at
10 a.m. ET / 7 a.m. PT.
Click on the image above to watch
the Attendee Journey video to learn
all you need to know about ORO.
OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 15
The Weekly - July 21, 2020
Table of Contents for the Digital Edition of The Weekly - July 21, 2020
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