The Weekly - July 21, 2020 - 17

as it highlights the latest
trends across the outdoor
and sports sector for spring/
summer 2022.

Brady
Robinson

F R O M TO P : CO U R T E SY TCA , CO U R T E SY A N G E L A R E D D O C K-W R I G H T

poll results to hear how our
community plans to show up
in November.
Outdoor Retail Trends,
Consumer Insights, and
the Impact of COVID-19
Noon-1 p.m. ET / 9-10 a.m. PT
The NPD Group will roll out its
annual trend presentation, Outdoor Retail Trends, Consumer
Insights, and the Impact of
COVID-19, at Outdoor Retailer
Online. In what has become a
must-attend event, our sports
industry analysts, Julia Day and
Matt Powell, will share our latest data and their own expert
perspectives on market dynamics now and what's ahead,
plus insights on what outdoor
consumers are thinking. Additionally, you'll learn about how
COVID-19 has impacted the
industry to date and the challenges for retail ahead.
Trend Highlight-Outdoor
and Sport Sector, Spring
Summer 2022
4-5 p.m. ET / 1-2 p.m. PT
Created in 1966, PROMOSTYL
analyzes the societal and
cultural influences, and guides
the essential products for
designers and clothing houses
to improve their long-term
collections. Join PROMOSTYL

Outdoor Retailer 2020
Inspiration Awards
6-7 p.m. ET / 3-5 p.m. PT
The Outdoor Retailer Inspiration Awards celebrate champions of the outdoor community
who inspire and encourage
others to enjoy, participate in,
and support outdoor recreation. Annual awards are presented to individuals, organizations, and companies. Save
the date for the live ceremony
at Outdoor Retailer Online to
announce the winners!
DAY 3
Thursday, Jul 23
Camber Outdoors Breakfast: The New Corporate
Activism-Employee-Driven,
Values-Led
10-11 a.m.ET / 7-8 a.m. PT
Camber Outdoors will explore
the challenges and opportunities of the new corporate activism through a conversation
with Angela Reddock-Wright,
founding and managing
partner of the Reddock Law
Group. This new corporate activism is not without its risks.

Angela
ReddockWright

Corporations have traditionally shied away from making
political statements because
of potential backlash from a
diverse array of shareholders,
employees, consumers, and
communities. And corporations face real challenges
in managing the legal risks
and liabilities of supporting
employee protests and taking
corporate stances on important social issues.
9+9: The 18 E-Commerce
Trends and Best Practices to
Act on Right Now
Noon-1 p.m. ET / 9-10 a.m. PT
A recent study from Salesforce reported that 36% of
shoppers say they won't
return to brick-and-mortar
stores until a COVID-19 vaccine is available. The shift

to digital is moving faster
and with higher stakes, and
websites that meet consumer
expectations are critical to
success. To meet your online
goals, it's essential that you
understand evolving trends
and then make decisions that
will have the most impact on
your own business. In this
fast-paced session, we'll look
at nine trends shaping the future of e-commerce and then
focus on nine foundational
best practices your business
can adopt to ensure it thrives
in a future that's uncertain but
full of opportunity.
OIA INDUSTRY LUNCH

Thriving Outdoor Industry:
Election 2020: What the
Polls Say and What They
Can't Tell Us
2-3 p.m. ET / 11 a.m.-noon PT
In politics, polling and understanding the takeaways could
mean the difference between
winning and losing. But as
the 2016 presidential election
showed, polls don't always
reveal the full story. From ballot
initiatives to key Senate races
to the presidential election, it's
important to understand what
the numbers say and what they
cannot. Please join Doug Usher,
Ph.D., partner of polling and insights at Forbes Tate Partners,
for an insightful and eye-opening discussion on the upcoming
2020 election, current polling,
and what it could mean for the
outdoor industry.
Register here for Outdoor Retailer
Online and access to all live education and events. Head here to
learn more about each event, moderators, and panelist.

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 17

https://conveyservices.typeform.com/to/Nngdda https://outdoorretaileronline.com/page/58101/live-sessions

The Weekly - July 21, 2020

Table of Contents for the Digital Edition of The Weekly - July 21, 2020