The Weekly - July 21, 2020 - 18

Resources and Education
Faith E.
Briggs

INSPIRATION
AWARDS

produce not only fabric face
masks with submicron filters,
but surgical-grade and N95
masks. outdoorresearch.com

Rising Above
Meet the finalists for the
2020 Outdoor Retailer
Inspiration Awards.

INDIVIDUALS
Teresa Baker
Teresa Baker has created important projects, including the
African American National Park
Event, which provides communities across the country with
opportunities to participate in
events that speak to culture,
heritage, and lifestyle; and the
Outdoor CEO Diversity Pledge,
which encourages brands to act
around DEI efforts, versus just
speaking on their importance.
insolidarityproject.com

Faith E. Briggs
Briggs is a tireless advocate
for diversity and inclusivity
in the outdoor space. Her
film, This Land: A New Voice
for America's Public Lands,
debuted this spring. It's a
compelling and important
challenge to the dominant
paradigm of the outdoor industry. faithebriggs.com
Tracy Nguyen-Chung
Tracy Nguyen-Chung is the
founder of Brown Folks Fishing, a national angler-led
initiative that cultivates access,
conservation efforts, and community for Black, Indigenous,
and people of color in the sport
of fishing. brownfolksfishing.com
MANUFACTURER
BioLite
Through its products, BioLite
will have impacted a million
lives at the close of 2020 (as of
March 2020, 797,242 people
in rural emerging markets had
access to clean electricity due
to BioLite). In 2019, BioLite
co-founded a new nonprofit
organization, Climate Neutral,

18 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020

to better share its knowledge
of carbon responsibility across
the entire business community.
bioliteenergy.com

Smartwool
Smartwool's environmental
advocacy program empowers partners-including Big
City Mountaineers, Camber
Outdoors, The Conservation
Alliance, Outdoor Industry
Association (OIA), Outdoor
Foundation, Protect Our Winters (POW), SOS Outreach,
The Nature Conservancy-
that protect nature, increase
equitable outdoor access, and
foster a love of the outdoors.

launched a number of projects focused on broadening
the fly-fishing audience and
on highlighting those who are
doing great work making flyfishing a more inclusive sport.
orvis.com

smartwool.com

NONPROFIT

Outdoor Research
During the COVID-19 crisis, the
Seattle manufacturer pivoted
to produce personal protective equipment (PPE) for the
medical community at a rate
upward of 200,000 masks per
day. It then launched an effort
to bring the masks available to
retailer and consumers to market. Over recent months, it has
invested in high-speed equipment and employee training to

Adaptive Adventures
Adaptive Adventures provides progressive outdoor
sports opportunities in order
to improve quality of life for
those with disabilities and
their families. The organization provides a unique mobile
program model traveling with
equipment-filled trailers to
serve unserved and underserved areas of the country.
adaptiveadventures.org

F R O M TO P : C H A D B R OW N , O R V I S

The pandemic could not cancel
the 2020 Outdoor Retailer
Inspiration Awards. We decided
to run the 10th annual awards
ceremony during Outdoor Retailer Online (register here and
tune in on for the ceremony on
Wednesday, July 22, 6-7 p.m.
ET / 3-5 p.m. PT). We received
a big influx of nominations, and
a diverse panel of judges-from
the industry and beyond-chose
the following finalists who
inspire us all to think big and
act to make change. This year,
the new #WeAreCommunity
category was added to honor
those who are going above and
beyond to help combat the
pandemic. Winners will be announced in each category, but,
no matter who gets that nod,
everyone on this list is a hero,
and we all win for the work they
continue to do out there.

Orvis
Through its 5% for Nature program, Orvis contributes 5% of
pretax profits to conservation
causes such as Trout Unlimited, Save Bristol Bay, and
the Everglades Foundation;
and to support pet care and
adoptions causes. Orvis has


http://www.outdoorresearch.com https://www.outdoorretailer.com/events-education/inspiration-awards/ https://www.outdoorretailer.com/events-education/inspiration-awards/ https://outdoorretaileronline.com/page/58101/live-sessions http://www.bioliteenergy.com http://www.faithebriggs.com http://www.orvis.com http://www.smartwool.com http://www.brownfolksfishing.com http://www.adaptiveadventures.org http://www.insolidarityproject.com

The Weekly - July 21, 2020

Table of Contents for the Digital Edition of The Weekly - July 21, 2020

Contents
The Weekly - July 21, 2020 - Cover1
The Weekly - July 21, 2020 - Cover2
The Weekly - July 21, 2020 - Contents
The Weekly - July 21, 2020 - 4
The Weekly - July 21, 2020 - 5
The Weekly - July 21, 2020 - 6
The Weekly - July 21, 2020 - 7
The Weekly - July 21, 2020 - 8
The Weekly - July 21, 2020 - 9
The Weekly - July 21, 2020 - 10
The Weekly - July 21, 2020 - 11
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The Weekly - July 21, 2020 - 20
The Weekly - July 21, 2020 - 21
The Weekly - July 21, 2020 - 22
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The Weekly - July 21, 2020 - 27
The Weekly - July 21, 2020 - 28
The Weekly - July 21, 2020 - Cover3
The Weekly - July 21, 2020 - Cover4
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