The Weekly - July 21, 2020 - 19

Mossejaw

Greening Youth Foundation
The Greening Youth Foundation's (GYF) mission is to engage underrepresented youth
and young adults while connecting them to the outdoors
and careers in conservation.
GYF's cultural-based environmental education programing
engages children from local
communities and exposes them
to healthy lifestyle choices in order to create an overall healthy
community. gyfoundation.org

F R O M TO P : CO U R T E SY M O O S EJAW, CO U R T E SY TAT I A N N A B U T T E

No Barriers
Co-founded by blind adventurer
Erik Weihenmayer, No Barriers
uses transformative experiences, tools, and inspiration to
help people embark on a quest
to contribute their absolute best
to the world. In the process, it
fosters a community of curious,
brave, and collaborative explorers. nobarriersusa.org
Women's Wilderness
The mission of Women's Wilderness is to support girls, women,
and LGBTQ+ people in accessing their power and improving
their health through outdoor
and community connections.
From its Queer Wilderness Project to Trailblazers to its newest
program, G.I.R.L.S., the organization has been a pioneer.

students outside for the first
time with quality equipment.
collegeoutside.com

Moosejaw
Moosejaw has made a commitment to bringing more
consumers into the outdoor experience with the introduction
of two new brands, Lithic and
Allforth. Allforth includes men's
and women's hiking shirts,
pants, and shorts in regular and
extended sizes. Designed with
accessibility as a priority, price
points range from $13 to $140.
moosejaw.com

Outdoor Gear Exchange
This innovative retailer has
grown to occupy a two-level
store in the main mall in downtown Burlington, Vermont. The
key to its success has been caring for employees. Employees
are treated well, get mandatory
time off, and, in turn, customers share their satisfaction with
their jobs. gearx.com
#WEARECOMMUNITY

womenswilderness.org

RETAILER
College Outside
College Outside connects the
outdoor industry to outdoor
education groups across the
country. It's a vendor to more
than 400 colleges and universities which, in turn, have
gotten more than 750,000

57Hours
57Hours connects guides and
adventurers and helps freelance guides turn their passion
into a career. 57Hours handles
100% of the paperwork and
facilitates client bookings
while taking 0% commission
on clients coming from the
guide. When the pandemic hit,
57Hours quickly came up with

unique ways to help guides
ensure they would have trip
bookings as soon as it was safe
to resume outdoor adventures.
57hours.com

AfterShokz
In the wake of the global COVID-19 pandemic, AfterShokz
donated 10% of all proceeds
from website purchases to
Feeding America's COVID-19
Response Fund through June
21 in an effort to keep Americans from going hungry during an unprecedented time.
Currently, more than $27,000
has been donated to the fund,
equaling 270,000 meals and
counting. aftershokz.com
Igloo
During the pandemic, Igloo
has donated $299,794 to help
those in need. A donation by
Igloo to the CDC Foundation
helped secure and deliver
PPE to the New Jersey and
Houston Departments of
Health. Funds raised by sales
of a special edition cooler
endorsed by celebrity chef
Guy Fieri have been donated
to the Restaurant Relief Fund.
igloocoolers.com

Superfeet
When COVID-19 hit, Superfeet
quickly shifted focus from innovation for the future to dedicating its product and production
brainpower, machines, and
facilities to solving critical PPE

shortages for local hospitals in
need. In less than two weeks
the Superfeet team designed,
prototyped, and shipped
PAPR hoods with 3D-printed
parts. By the end of April, it
produced more than 42,000
PAPR Hoods. superfeet.com
YOUTH
Aida Frey
Since her first visit to the national parks at age 8 (she's now
18), Frey has been participating
in the Junior Ranger Program.
Frey is one of the most decorated Junior Rangers of all time
and has visited 337 of the National Park sites. She has also already written a book, America,
Can I Have Your Autograph?
Tatianna Butte
Outdoor Outreach Leadership
Program graduate Tatianna
Butte is a fierce advocate for
Tatianna Butte

increased outdoor access
for diverse youth. Last year,
Butte was invited to tell her
story and introduce the First
Partner of California, Jennifer Siebel Newsom, at the
California State Parks Foundation's first-ever policy forum
on youth outdoor access and
health outcomes.

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 19


http://www.superfeet.com http://www.collegeoutside.com http://www.57hours.com http://www.gyfoundation.org http://www.moosejaw.com http://www.nobarriersusa.org http://www.aftershokz.com http://www.gearx.com http://www.womenswilderness.org http://www.igloocoolers.com

The Weekly - July 21, 2020

Table of Contents for the Digital Edition of The Weekly - July 21, 2020

Contents
The Weekly - July 21, 2020 - Cover1
The Weekly - July 21, 2020 - Cover2
The Weekly - July 21, 2020 - Contents
The Weekly - July 21, 2020 - 4
The Weekly - July 21, 2020 - 5
The Weekly - July 21, 2020 - 6
The Weekly - July 21, 2020 - 7
The Weekly - July 21, 2020 - 8
The Weekly - July 21, 2020 - 9
The Weekly - July 21, 2020 - 10
The Weekly - July 21, 2020 - 11
The Weekly - July 21, 2020 - 12
The Weekly - July 21, 2020 - 13
The Weekly - July 21, 2020 - 14
The Weekly - July 21, 2020 - 15
The Weekly - July 21, 2020 - 16
The Weekly - July 21, 2020 - 17
The Weekly - July 21, 2020 - 18
The Weekly - July 21, 2020 - 19
The Weekly - July 21, 2020 - 20
The Weekly - July 21, 2020 - 21
The Weekly - July 21, 2020 - 22
The Weekly - July 21, 2020 - 23
The Weekly - July 21, 2020 - 24
The Weekly - July 21, 2020 - 25
The Weekly - July 21, 2020 - 26
The Weekly - July 21, 2020 - 27
The Weekly - July 21, 2020 - 28
The Weekly - July 21, 2020 - Cover3
The Weekly - July 21, 2020 - Cover4
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com