The Weekly - July 21, 2020 - 3

Contents
FEATURES & DEPARTMENTS

2020 Outdoor
Retailer Inspiration Award
finalist Tatianna Butte

18
F R O M TO P : A N D R E W KO R N Y L A K , CO U R T E SY O F TAT I A N N A B U T T E

9 #WEARECOMMUNITY
SOS Outreach is building
community despite COVID-19.

the ORO events and education schedule; and the 2002
Inspiration Awards finalists.

FEATURE

THE VIEW

10 Taking the Lead

24
THE PULSE

6 Headlines

The first Latino president of the
Sierra Club has big ideas; the
virus hits Native communities
hard; girl power at ORO; a new
event app; a virus-killing mask.

Across the country, directors of outdoor recreation
departments (OREC) are
making a big impact.

RESOURCES AND
EDUCATION

14 The Virtual Show

OIA Industry Breakfast keynote speaker Angelou Ezeilo
seeks a new reality for everyone; the attendee journey;

20 Drawn to
High Places

FIELD NOTES

28 Craig DeMartino

Adaptive Adventures' climbing
manager on building inclusion

BACKSTORY

The art of Nikki Frumkin

29 Mountains of Youth
Meet Gordon Precious, the
world's oldest heli-skier.

BREAD + BUTTER

23 Hot Pick

Adidas Five Ten's new shoes
are perfect for the family.

24 Gear Gallery

Check out the best new outdoor gear available now and
debuting next season.

ON THE COVER

Photographer Lauren Danilek
and her trusty companion,
Kodiak, tune in to Outdoor
Retailer Online from the road.
Photograph by

Lauren Danilek

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 3



The Weekly - July 21, 2020

Table of Contents for the Digital Edition of The Weekly - July 21, 2020

Contents
The Weekly - July 21, 2020 - Cover1
The Weekly - July 21, 2020 - Cover2
The Weekly - July 21, 2020 - Contents
The Weekly - July 21, 2020 - 4
The Weekly - July 21, 2020 - 5
The Weekly - July 21, 2020 - 6
The Weekly - July 21, 2020 - 7
The Weekly - July 21, 2020 - 8
The Weekly - July 21, 2020 - 9
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The Weekly - July 21, 2020 - 21
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The Weekly - July 21, 2020 - 27
The Weekly - July 21, 2020 - 28
The Weekly - July 21, 2020 - Cover3
The Weekly - July 21, 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
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https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com