The Weekly - July 21, 2020 - 7

F R O M TO P : CO U R T E SY A M E L I A L E M E , CO U R T E SY T E R R AQ U E S T

You grew up in Puerto Rico with
a family who values outdoor
spaces. What role does outdoor
recreation play in the conservation movement today?
We cannot stress how important
contact with nature and with
the outdoors is. Imagine if all
the people who are making the
environmental legislation right now
that is so consequential for us all-
imagine if they would've had the
exposure and learned values outdoors. We would see a very different
scenario right now. The Trump
administration and the people
who've been put in power, these are
people who are dismantling and
taking resources out of protecting
areas that've been protected for
so long. They have no respect for
nature or the outdoors. That early
sensitivity you develop when you're
young, it's key to understanding the
importance of the outdoors and the
role it plays in so many aspects of
life. I could go on about the need to
help communities that usually are
not able to experience that.
How do you unwind after a long
day of work?
I have the privilege of having a
backyard in Brooklyn where I grow
vegetables and herbs. I like to garden and cook. I also take my bicycle
everywhere, so when I'm busy, like I
am now, I can still be outside. And
I have the privilege of a sailboat,
which can be a great way to get
outside in urban environments, and
so I try to make time for that on
the weekends.

Amélia Leme,
founder of
Mana Threads

SISTER SYNERGIES

Two up-and-coming apparel companies
bring girl power to Outdoor Retailer Online.
From the land of green mountains, two
award-winning lady-owned businesses will
tune into Outdoor Retailer Online. Vermont's
Kaden Apparel and Mana Threads-both
finalists in Title Nine's latest Movers & Makers pitch competition (with Mana Threads
crowned winner)-are planning to connect
with like-minded industry partners at the digital convention this week.
Kaden Apparel, founded by Chelsea Camarata, designs high-performance mountain

THERE'S AN APP FOR THAT

New software allows anyone to become a
virtual race, run, or ride director.
Anyone who wants to host a virtual race or DIY
athletic challenge can now do so with TerraQuest, an app that lets you set a course event
participants can follow with audible turn-by-turn
directions and on- or off-line maps.
TerraQuest charges $500 to host an event
(currently it's 50% off), though $99/month
subscriptions are available for those wanting to
host recurring events. You'll need Eventbrite or
another platform to register participants. Once
your event is underway, the app tracks and
records participants' performances via smartphone GPS, Garmin, FitBit, or Strava. When a
registrant crosses the finish line, their name,
time, distance, and average speed post to the
event's online leaderboard, creating a sense of
community and competitiveness. The app also
allows event sponsors to gamify the experience
with incentives, prizes, and awards based on
times, age groups, and more. -Berne Broudy

bike apparel for women and will debut its new
Pinner shorts, featuring a yoga-style waistband. "The show provides a great opportunity to ... see what's new and exciting in the
outdoor space," Camarata says.
Amélia Leme, founder of Mana Threads, will
be showcasing the company's biodegradable
activewear line-pants, skorts, dresses, and
bras-which is made in the U.S. and Brazil,
where Leme was born and raised. "We are
excited to have the online option," Leme says.
"Mana has seen much of our business shifting to the digital space, so there are a lot of
synergies with Mana Threads' direction and
the OR online show." -E.A

The Lunch Loops,
Grand Junction,
Colorado

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 7


https://kadenapparel.com https://manathreads.com http://http:// https://www.terraquest.com https://www.terraquest.com

The Weekly - July 21, 2020

Table of Contents for the Digital Edition of The Weekly - July 21, 2020

Contents
The Weekly - July 21, 2020 - Cover1
The Weekly - July 21, 2020 - Cover2
The Weekly - July 21, 2020 - Contents
The Weekly - July 21, 2020 - 4
The Weekly - July 21, 2020 - 5
The Weekly - July 21, 2020 - 6
The Weekly - July 21, 2020 - 7
The Weekly - July 21, 2020 - 8
The Weekly - July 21, 2020 - 9
The Weekly - July 21, 2020 - 10
The Weekly - July 21, 2020 - 11
The Weekly - July 21, 2020 - 12
The Weekly - July 21, 2020 - 13
The Weekly - July 21, 2020 - 14
The Weekly - July 21, 2020 - 15
The Weekly - July 21, 2020 - 16
The Weekly - July 21, 2020 - 17
The Weekly - July 21, 2020 - 18
The Weekly - July 21, 2020 - 19
The Weekly - July 21, 2020 - 20
The Weekly - July 21, 2020 - 21
The Weekly - July 21, 2020 - 22
The Weekly - July 21, 2020 - 23
The Weekly - July 21, 2020 - 24
The Weekly - July 21, 2020 - 25
The Weekly - July 21, 2020 - 26
The Weekly - July 21, 2020 - 27
The Weekly - July 21, 2020 - 28
The Weekly - July 21, 2020 - Cover3
The Weekly - July 21, 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
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