The Weekly - July 30, 2020 - 10

FEATURE

Hikers seek
adventure in
Chattanooga,
Tennessee.

Build a Bigger Community

O

ver the past five
months, a record
number of people
have been getting
outdoors. Out of work or working
from home, deprived of access to
gyms and studios, and with extra
time on their hands, more people
are discovering the benefits of
being outside, whether to escape

and unplug, to exercise, or to fill
empty hours.
More users, including communities that haven't been active
in the past and communities that
haven't previously felt welcome,
have highlighted ways the outdoor
industry can do better-to serve,
engage, communicate with, and
retain new outdoorists.

10 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020

Whether you're a retailer,
brand, nonprofit, or state agency,
follow these suggestions to broaden your audience and to make the
outdoors more welcoming for all.

Address Cost Barriers
If you can't buy gear to do a
technical activity, it's easy to feel
excluded," says Patricia Cameron,

executive director of Blackpackers, a nonprofit that provides gear,
outdoor excursions, outdoor education, and networking in order to
create economic equity in outdoor
recreation and to attack the wealth
gap in vulnerable communities.
Eddie Bauer's (EB's) president, Damien Huang, says EB is
a promotional brand to make it

A N D R E W KO R N Y L A K

More people than ever before are heading outdoors during the pandemic. Here's how
brands, retailers, state agencies, and nonprofits can talk to, retain, and serve these new
outdoor enthusiasts. By Berne Broudy



The Weekly - July 30, 2020

Table of Contents for the Digital Edition of The Weekly - July 30, 2020

Contents
The Weekly - July 30, 2020 - Cover1
The Weekly - July 30, 2020 - Cover2
The Weekly - July 30, 2020 - Contents
The Weekly - July 30, 2020 - 4
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The Weekly - July 30, 2020 - 28
The Weekly - July 30, 2020 - Cover3
The Weekly - July 30, 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
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