The Weekly - July 30, 2020 - 14
Outdoor Retailer Online
EVENTS AND EDUCATION
The Virtual Gathering
For three days, Outdoor Retailer Online (ORO) hosted the same
type of breakfasts, panels, demonstrations, and education sessions
that draw so many at the physical show. The Weekly reporters attended and reported on what these events mean to the industry.
And don't fear-all the sessions are recorded. They are available,
and booths are open, at the ongoing ORO show until Aug. 31.
Clockwise from
top left: Angelou
Ezeilo, Jeremiah
Edwards, Kiana
Leveritte, and
Lauren Kim
New Face of the Industry
Is the outdoor industry finally getting serious
about building a diverse and equitable future?
Sessions at Outdoor Retailer Online stressed that
brands must recruit people from all walks of life.
By James Edward Mills
DIVERSITY, EQUITY, AND INCLU-
sion managed to take center
stage at 2020's Outdoor Retailer
Online (ORO). The Day 1 lunchtime gathering titled Thriving
People: Building a Generation of
Diverse Outdoorists & Outdoor
Industry Professionals continued
the industrywide discussion on
how to create a workplace where
everyone is welcome and encouraged to succeed.
As the Outdoor Retailer trade
show shifted to an online-only
format due to the COVID-19
pandemic, the organizers made
a good-faith effort to honor a
promise made back in January.
Along with senior executives of
the Outdoor Industry Association,
Snowsports Industries America,
and Camber Outdoors, OR had
signed on to a statement that
committed the business of outdoor
14 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020
recreation to do a better job on
issues of racial representation. As
the national spotlight cast its glaring beam on the tragic murders of
Black citizens, including Ahmaud
Arbery, Breonna Taylor, and
George Floyd, many attendees of
the digital convention were left to
wonder how outdoor professionals
would address the lack of people
of color among those who work as
both rank-and-file employees and
C-suite managers at major companies and nonprofit organizations.
The hourlong webinar offered
an intimate discussion on the
"IT'S BENEFICIAL TO ENGAGE YOUNG ADULTS AND
COMMUNITIES OF COLOR IN THIS ENVIRONMENTAL SECTOR. HAVING THEM AS PART OF YOUR
BUSINESS REMOVES BLIND SPOTS, INCREASES
MARKET EXPOSURE, KEEPS YOUR ORGANIZATION
RELEVANT, AND GIVES YOU ACCESS TO THESE
BRILLIANT MINDS."
Angelou Ezeilo, Greening Youth Foundation
CO U R T E SY O U T D O O R R E TA I L E R O N L I N E
Angelou
Ezeilo
https://outdoorretaileronline.com/page/58150/on-demand-education-library
https://education.outdoorretaileronline.com/view/content/wW56B
https://education.outdoorretaileronline.com/view/content/wW56B
https://education.outdoorretaileronline.com/view/content/wW56B
https://education.outdoorretaileronline.com/view/content/wW56B
The Weekly - July 30, 2020
Table of Contents for the Digital Edition of The Weekly - July 30, 2020
Contents
The Weekly - July 30, 2020 - Cover1
The Weekly - July 30, 2020 - Cover2
The Weekly - July 30, 2020 - Contents
The Weekly - July 30, 2020 - 4
The Weekly - July 30, 2020 - 5
The Weekly - July 30, 2020 - 6
The Weekly - July 30, 2020 - 7
The Weekly - July 30, 2020 - 8
The Weekly - July 30, 2020 - 9
The Weekly - July 30, 2020 - 10
The Weekly - July 30, 2020 - 11
The Weekly - July 30, 2020 - 12
The Weekly - July 30, 2020 - 13
The Weekly - July 30, 2020 - 14
The Weekly - July 30, 2020 - 15
The Weekly - July 30, 2020 - 16
The Weekly - July 30, 2020 - 17
The Weekly - July 30, 2020 - 18
The Weekly - July 30, 2020 - 19
The Weekly - July 30, 2020 - 20
The Weekly - July 30, 2020 - 21
The Weekly - July 30, 2020 - 22
The Weekly - July 30, 2020 - 23
The Weekly - July 30, 2020 - 24
The Weekly - July 30, 2020 - 25
The Weekly - July 30, 2020 - 26
The Weekly - July 30, 2020 - 27
The Weekly - July 30, 2020 - 28
The Weekly - July 30, 2020 - Cover3
The Weekly - July 30, 2020 - Cover4
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