The Weekly - July 30, 2020 - 16

Outdoor Retailer Online
Cutting Edge

Round out your camping life, van life, boat life,
or RV life with the first legit folding chef's knife.
By Aaron H. Bible

you don't see at a real-life indoor
trade show: cooking fresh-caught
salmon and wild-picked blackberries over an open fire riverside
in Oregon.
And, despite the usual Zoom
glitches and getting the camera so
close to the fire at one point that it
shut down, this fun and informative session went off without a
hitch. And, yes, I learned something, and it made me want to buy,
or at least test, this innovative new
product: the first full-size and fully
functional folding chef's knife,
part of a portable knife set that
includes a cutting board. The kit
was designed by Zoom presentation host and chef Adam Glick
(chef on two seasons of Below Deck
on Bravo).
According to product line managers chiming in on chat during
the presentation, Glick's knife took
over a year and a half to design.
The entire kit measures 12 inches
by 6 inches and weighs a little over
3 pounds. The MSRP for the full

kit is $249.95; on summer promo
it's $199 direct to consumers.
Also, this is a brand you are
probably not familiar with from
past OR shows, although the
German company Messermeister (messer meaning knife, and
meister meaning master) has
been in business since 1981 in the
U.S. It is also 100% owned and
run by women.
"If you think you don't know
how to cook, you're wrong," said
chef Glick as he stoked his fire
down to coals and gathered his
ingredients around his campsite
while his dogs looked on. "All
you're doing is applying heat."
And, emphasized Glick, "presentation is everything. Anyone
can be good at presentation. You
just have to know the basics."
So we Zoomed and drooled on
our keyboards while Glick cooked
one of his favorite meals: blackberry salmon salad, plated fireside
with grilled lemon, quinoa, and
braised fennel. Welcome to the
new normal.

16 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020

ARMCHAIR ADVENTURE

The Eco-Challenge goes virtual.
Arriving Aug. 14, just in time for the summer doldrums, the new
series World's Toughest Race: Eco-Challenge Fiji very well could
be the next big binge-worthy hit. And that is a good thing for the
outdoor industry. Filmed last year before the COVID-19 shutdowns, it will offer viewers a chance to embark on an adventure
billed as the World's Toughest Race.
The 66 teams from 30 countries
"IT OFFERS A
touch on many segments of the
FRONT-ROW SEAT
industry-hiking, mountain biking,
TO ADVENTURE,
climbing, paddling, and canyoneerSUFFERING,
AND
ing-as they traverse an island in the
PEOPLE
PUSHSouth Pacific archipelago.
Via an online live session during
ING THEMSELVES
Outdoor Retailer Online and led by
HARD WHILE DISseries executive producer Lisa HenCOVERING THEIR
nessy, several members of the proBREAKING POINT."
duction team and athletes discussed
-Corey Rich
what made the race so special, and
why viewers will be hooked. "It offers a front-row seat to adventure, suffering, and people pushing themselves hard while discovering their breaking point,"
said Corey Rich, the principal photographer for the show.
Since it is being released on Amazon, the series will have
a broad reach across the globe. It will offer consumers a
reminder about what makes the outdoors so unique and fuel
their desire to get back outdoors, even if it is just in their
backyard. -Hudson Lindenberger

F R O M TO P : CO U R T E SY M E S S E R M E I S T E R, CO U R T E SY E CO C H A L L E N G E

NOW HERE'S SOMETHING THAT


https://www.messermeister.com/ https://www.messermeister.com/ https://www.instagram.com/p/CC902kPFp5E/ https://education.outdoorretaileronline.com/view/content/625yQ https://education.outdoorretaileronline.com/view/content/625yQ

The Weekly - July 30, 2020

Table of Contents for the Digital Edition of The Weekly - July 30, 2020

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The Weekly - July 30, 2020 - Cover1
The Weekly - July 30, 2020 - Cover2
The Weekly - July 30, 2020 - Contents
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The Weekly - July 30, 2020 - Cover3
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