Spirit Magazine - May 2013 - (Page 37)

The Numbers 32,233 The Numbers Twitter users refer to themselves as “ninjas.” Social media ninjas, that is. Careful, there might be one right behind you. These self-professed nimble tweeters aren’t the only ones who make elaborate and ludicrously exaggerated claims for themselves in their Twitter bios. Joining the ranks are 32,188 social media “mavens,” 30,188 “evangelists,” 31,609 “gurus,” and the list goes on. Digital marketing strategist B.L. Ochman, who has been tracking this trend since 2009, says growth in the use of such monikers is exponential. “At this rate, everyone on Twitter will soon be calling themselves an expert,” she says. But if you want to be taken seriously, you better have the skill set to back it up. “The real Twitter gurus have case studies and clients.” Yes, sensei! PhOTOgrAPhY BY ADAm vOOrheS May 2013 spirit 37

Table of Contents for the Digital Edition of Spirit Magazine - May 2013

Spirit Magazine - May 2013
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
Break out of the martini mold
Get cozy in Colorado
The Numbers
Watch your back for ninjas
Discover a secret strength
Learn a key to longevity
Wise Guide
Think like a lady
Business
Pick up a trick from Penn Jillette
Cross time zones with confidence
The Great American Vacation
Plan your next great escape
The Summer Wins
Dear Matthew, Joshua, & Noah...
Your Adventure In Orlando
Life Adventure In Orlando
Promotional Series: Spirit of California
Promotional Series: Spirit of New Mexico
Calendar
Fun!
Make a May flower
Spotlight
Community Outreach
Route Map
Terminal Maps
Rapid Rewards Partners
Flight Service
The “If” List

Spirit Magazine - May 2013