L e s s on
Karen Finerman, hedge fund manager
How can women better sell their ideas? “I once
asked a money manager why he has no women
analysts. He said, ‘If a man pounds the table and is
confident about how much money I can make, and
a woman who is just as smart tells me what could
go wrong and how much I could lose—well, I’m
a sucker. I fall for the upside every time.’ Women
have a natural aversion to risk, and we do ourselves
a disservice by presenting the downside. Lead
with the good stuff. Tell me what could go right.
Our real strengths shine when we use our concern
about risk to prepare for tough follow-up questions.
Go in strong. Sell the positive. And then close the
deal by having all the details to support your case.”
Karen Finerman is CEO of Metropolitan Capital Advisors, a regular on CNBC’s Fast Money, and the author
of the new book Finerman’s Rules: Secrets I’d Only Tell My Daughters About Business and Life.
IllustratIon By MelInda JosIe
June 2013 spirit
Table of Contents for the Digital Edition of Spirit Magazine - June 2013