Spirit Magazine - July 2013 - (Page 12)
I have discovered that, in business,
doing the right thing usually happens to be the smart thing. And
while that may seem like common
sense, I think it sometimes gets lost in
the noise and complexity of today’s
world. At Southwest Airlines, we
are committed to and passionate
about the triple bottom line of
Performance, People, and Planet.
These three pillars provide a smart,
natural filter for making decisions
that enable us to create a financially
strong Company and to provide job
security for our People, returns for
our Shareholders, and efficient ways
to conserve our natural resources
that help the world around us.
There are numerous examples I
could point to where this rings true.
For instance, take a look outside the
airplane window, and you will see
vertical winglets. We added these to
our aircraft years ago to reduce fuel
burn. Fuel is our biggest expense,
so any effort to reduce costs in that
area amounts to dollars added back
to our bottom line—which helps
create job security for our People.
And, of course, less fuel burn equates
Customer Service in Action
I received a note from a Customer who traveled with us from houston
to Dallas. She was about to deplane after landing at love Field when she
noticed that the small sapphire dangle from one of her earrings was
missing. as she was looking for it, one of our Flight attendants took notice
and immediately started helping her search for the missing gem, to no
avail. our Flight attendant took the Customer’s contact information in case
the sapphire turned up later. Sure enough, it showed up the following
day. our employee called the Customer to let her know she had found it,
and she even personally delivered the earring to the Customer that day.
to fewer carbon emissions, which is
good for the environment.
Our cabin interiors provide another perfect example. Last year we
enhanced our cabin interiors with
products that are good for the environment and emphasize comfort
and personal space. You are sitting
on a seat made with E-Leather, an
eco-friendly, lightweight material
that is both comfortable and durable.
The seats weigh less and are thinner
than our previous seats, allowing us
to add an extra row without sacrificing comfort. This results in lighter,
more fuel-efficient planes with six
more seats onboard—another win
for the triple bottom line. By running
ideas through our triple bottom line
filter, we produce solutions that support all three objectives.
Each year, we measure and report
on our annual performance in what
we call the Southwest Airlines One
Report™, which comprehensively
covers our financial, social, and
environmental performance. This
award-winning report adheres to
the Global Reporting Initiative (GRI),
an internationally recognized standard for triple bottom line reporting,
and fully complies with the GRI’s B+
application level. In addition, we’ve
introduced the Carbon Disclosure
Project—a reporting process that
covers effective management
of environmental risks, focusing
on greenhouse gas emissions and
climate change strategies.
You can learn more about our
commitment to the triple bottom line
at southwest.com/citizenship.
Gary Kelly
Chairman, President, and CEO
Southwest Airlines
12 spirit july 2013
PhotograPhy By Dan SellerS
Gary’s Greeting
Our Commitment to
the Triple Bottom Line
http://www.southwest.com/citizenship
Table of Contents for the Digital Edition of Spirit Magazine - July 2013
Spirit Magazine - July 2013
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
The Numbers
Business
Made in America
American Idol
Your Adventure In Baltimore
Life Adventure In Baltimore
Promotional Series: Spirit of Branson
Promotional Series: Spirit of Nevada
Promotional Series: Spirit of Health
Calendar
Fun!
Spotlight
Community Outreach
Route Map
Rapid Rewards Partners
Flight Service
The “If” List
Spirit Magazine - July 2013
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