Spirit Magazine - August 2013 - (Page 12)
As summer draws to a close, one
of my favorite seasons is upon us:
football season! I know many of
our Employees and Customers are
passionate about sports, and football
seems to rule this time of year, as
teams wrap up training and prepare
to take the field for preseason games.
At Southwest Airlines and AirTran
Airways, we are a Team—and while
we don’t strap on helmets and pads,
we are united, like all great Teams,
by a singular Purpose.
Our Purpose is to connect People
to what’s important in their lives
through friendly, reliable, and lowcost air travel, and our success is
dependent on our ability to execute
and fulfill that Purpose. The key to
execution is Teamwork, and I am
Customer Service in Action
I received a commendation recently from a Customer who traveled with
us to orlando. her son was scheduled to pick her up, but he had a conflict
and couldn’t make it. one of our Flight attendants learned the Customer’s
son lived in Satellite Beach—an hour-and-a-half drive from the airport.
It just so happens that’s where our Flight attendant was headed, and she
insisted on taking the Customer to the son’s house. this kind of generosity
and thoughtfulness is characteristic of Southwest employees, and I could
not be prouder or more appreciative of all they do every day to take care
of our Customers.
so fortunate to be a part of the most
successful Team in the history of
commercial aviation. The numbers
don’t lie: We have been profitable
for 40 consecutive years—a record
unmatched and unheard of in our
industry; we consistently rank first
in Customer Service according to
U.S. Department of Transportation
statistics; we’re an Employer of
choice, and we’ve never reduced our
Employees’ pay or benefits; and we
consistently make Fortune magazine’s World’s Most Admired Companies list, ranking tenth in 2012.
I mention those accolades not to
brag, but simply to show what can
be accomplished when a Team of
46,000-plus Employees pulls together to deliver on a common Purpose.
We will work to keep our costs low,
thereby passing the savings on to
our Customers in the form of low
fares. We will not nickel-and-dime
our Customers. We are committed
to providing you the best Customer
Experience in the business. We
will do our best to make the airport
experience smooth, convenient,
and pleasant. And our Team is
committed to getting you to your
destination ontime, with your bag,
and with a smile.
I’ve been privileged to be part of
the Southwest Team for 27 years.
Southwest has the heart of a champion and a passion for Teamwork and
serving you, our valued Customers.
Here’s to another great season!
Chairman, President, and CEO
12 spirit august 2013
PhotograPhy By Dan SellerS
Table of Contents for the Digital Edition of Spirit Magazine - August 2013
Spirit Magazine - August 2013
Gary’s Greeting en Español
Star of the Month
From the Editor
Eat Drink Sleep
The Greatest Show on Turf
Your Adventure In Grand Rapids
Life Adventure In Grand Rapids
Rapid Rewards Partners
The “If” List
Spirit Magazine - August 2013