Spirit Magazine - November 2013 - (Page 14)

One of the most important foundations for any organization is a clearly defined purpose. At Southwest Airlines and AirTran Airways, our Purpose is to connect people to what's important in their lives through friendly, reliable, low-cost air travel. Perhaps that Purpose is most meaningful during the holidays, when many of our Customers are traveling to connect with friends and family. What could be more important? Whatever your reason for travel this month, on behalf of the 45,000 Southwest and AirTran Employees, thank you. Our single greatest joy is making meaningful connections with our Customers while delivering them to their final destinations Safely, ontime, and with a warm smile. (And sometimes with a joke or a song!) After all, it's our view that we are in the Customer Service industry; we just happen to fly airplanes. That's why we constantly strive to improve the Customer Experience to make your time with us conve- Customer Service in Action One of our Flight Attendants, Dawn, recently connected with a couple traveling from Las Vegas to Omaha, Nebraska. Their son had been in an accident and was in a coma in a hospital in Des Moines, Iowa. Dawn was working the flight and found out about their situation. She immediately took special care of this couple, escorting them onto the airplane, putting them in the front row, and talking to them for a few minutes. During the flight, Dawn gave the family her e-mail address so they could update her about their son's condition. And she offered to rent a car-with her own money-and drive them from Omaha to Des Moines. Thank you, Dawn, for sharing your heart with our Customers.  nient and enjoyable. We've invested heavily in making our gates more comfortable and accommodating for our Customers. We've introduced WiFi and live TV onboard so Customers can connect at 35,000 feet. We've retrofitted the interiors of our airplanes and introduced the sleek Boeing 737-800 to our fleet. And we continue to develop and offer new products and options for our Customers, like EarlyBird Check-in and Business Select. This month, we are joining the Transportation Security Administration's Pre-Check program, an expedited screening initiative in select security checkpoint lanes that allows preapproved travelers to leave on their shoes, light outerwear, and belt; keep their laptop in its case; and keep their 3-1-1 compliant liquids/gels bag in a carryon. The TSA Pre™ fee-based application process allows U.S. citizens the opportunity to apply for expedited screening without a passport. To learn more about the program and how to apply, visit tsa.gov/TSA-Precheck. We will participate in the program in a phased approach, working with the TSA to bring this option to Customers in as many airports as possible. Our valued Customers inspire us to constantly improve everything we do. From our Family to yours- whether you are a road warrior, an occasional traveler, or a firsttime flyer-thank you for allowing us to connect you to life's important moments this holiday season. Gary Kelly Chairman, President, and CEO Southwest Airlines 14 SPIRIT NOVEMBER 2013 PHOTOGRAPHY BY DAN SELLERS Gary's Greeting + From Our Family to Yours: Thank You! http://www.tsa.gov/TSA-Precheck

Table of Contents for the Digital Edition of Spirit Magazine - November 2013

Spirit Magazine - November 2013
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
The Numbers
Wise Guide
Winter to the Ultimate Degree
The Every Day Action Hero
Your Adventure In Memphis
Life Adventure In Memphis
Promotional Series: Spirit of Reno Tahoe
Community Outreach
Products & Services
Flight Service
Terminal Maps
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List

Spirit Magazine - November 2013

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