Spirit Magazine - November 2013 - (Page 14)
One of the most important foundations for any organization is a clearly
defined purpose. At Southwest Airlines and AirTran Airways, our Purpose is to connect people to what's
important in their lives through
friendly, reliable, low-cost air travel.
Perhaps that Purpose is most meaningful during the holidays, when
many of our Customers are traveling
to connect with friends and family.
What could be more important?
Whatever your reason for travel
this month, on behalf of the 45,000
Southwest and AirTran Employees,
thank you. Our single greatest joy
is making meaningful connections
with our Customers while delivering them to their final destinations
Safely, ontime, and with a warm
smile. (And sometimes with a
joke or a song!) After all, it's our
view that we are in the Customer
Service industry; we just happen
to fly airplanes.
That's why we constantly strive to
improve the Customer Experience
to make your time with us conve-
Customer Service in Action
One of our Flight Attendants, Dawn, recently connected with a couple
traveling from Las Vegas to Omaha, Nebraska. Their son had been in an
accident and was in a coma in a hospital in Des Moines, Iowa. Dawn was
working the flight and found out about their situation. She immediately
took special care of this couple, escorting them onto the airplane, putting
them in the front row, and talking to them for a few minutes. During the
flight, Dawn gave the family her e-mail address so they could update her
about their son's condition. And she offered to rent a car-with her own
money-and drive them from Omaha to Des Moines. Thank you, Dawn,
for sharing your heart with our Customers.
nient and enjoyable. We've invested
heavily in making our gates more
comfortable and accommodating
for our Customers. We've introduced
WiFi and live TV onboard so Customers can connect at 35,000 feet.
We've retrofitted the interiors of our
airplanes and introduced the sleek
Boeing 737-800 to our fleet. And we
continue to develop and offer new
products and options for our Customers, like EarlyBird Check-in and
Business Select.
This month, we are joining the
Transportation Security Administration's Pre-Check program, an
expedited screening initiative in
select security checkpoint lanes that
allows preapproved travelers to leave
on their shoes, light outerwear, and
belt; keep their laptop in its case;
and keep their 3-1-1 compliant liquids/gels bag in a carryon. The TSA
Pre™ fee-based application process
allows U.S. citizens the opportunity
to apply for expedited screening
without a passport. To learn more
about the program and how to apply,
visit tsa.gov/TSA-Precheck. We
will participate in the program in a
phased approach, working with the
TSA to bring this option to Customers in as many airports as possible.
Our valued Customers inspire us
to constantly improve everything
we do. From our Family to yours-
whether you are a road warrior, an
occasional traveler, or a firsttime
flyer-thank you for allowing us
to connect you to life's important
moments this holiday season.
Gary Kelly
Chairman, President, and CEO
Southwest Airlines
14 SPIRIT NOVEMBER 2013
PHOTOGRAPHY BY DAN SELLERS
Gary's Greeting
+
From Our Family
to Yours: Thank You!
http://www.tsa.gov/TSA-Precheck
Table of Contents for the Digital Edition of Spirit Magazine - November 2013
Spirit Magazine - November 2013
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
The Numbers
Wise Guide
Business
Winter to the Ultimate Degree
The Every Day Action Hero
Your Adventure In Memphis
Life Adventure In Memphis
Promotional Series: Spirit of Reno Tahoe
Calendar
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List
Spirit Magazine - November 2013
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