Spirit Magazine - November 2013 - (Page 24)
I finished reading your piece on Wally Amos
["Are You Famous Amos?" September 2013]
on a flight to Detroit from
ARE Baltimore. What an
YOU amazingly heartwarming
AMOS? yet heartbreaking story!
It made me realize how
little we know about the lives of the people
behind certain brands. The cookie man had
some serious highs and some very low lows.
I felt so many emotions reading it: wanting
to cheer Wally on yet also wanting to console
him; wanting to console his children. We
truly are affected by those who raise us-or
don't raise us-aren't we? I can't wait to find
out what Wally was so excited about at the
end of the piece. And I do hope he makes
amends with his children. Thank you for
a wonderfully written article.
On the island paradise of Oahu,
to be financially savvy to remain
successful. Thank you for showing all sides of this very complex
and interesting man. I love Spirit
magazine, and I'm always excited
when my travels allow me to read
one issue on the outgoing flight
and the next month's issue on the
-S H A N N O N M E R E W E T H E R
ALBUQUERQUE, NEW MEXICO
Well said, Shannon. May your
cookie never crumble.
Wally Amos gets that question every day.
If only the answer were simple.
BY JOHN McALLEY
PHOTOGRAPHY BY MARCO GARCIA
66 SPIRIT SEPTEMBER 2013
SEPTEMBER 2013 SPIRIT
-S AMANTHA JONE S
We certainly felt the same emotions, Samantha.
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24 SPIRIT NOVEMBER 2013
THE REAL AMOS
I really enjoyed your article about
Wally Amos. There were so many
lessons to be learned from it. He
followed a dream, worked hard,
and took risks to be successful in
business. Unfortunately, he
learned that being a successful
businessman becomes less
important when you don't honor
commitments to your own family.
The story also revealed that even
if you have great ideas, you have
Since I generally only fly late at
night, that's my chance to read
Spirit, and by then I'm down to
one cylinder and about 16 brain
cells. However, I truly enjoyed
your article about Wally Amos.
As a serial entrepreneur myself,
Wally's ongoing desire to find the
next best thing resonated with me.
I also appreciated the balanced
approach Mr. McAlley took to
describe the impact of his global
brand and the delicate nature
with which he handled Wally's
shortcomings. Thank you for
showcasing true journalism.
-S E T H C H E R N O F F
Thanks, Seth. You can look forward
to more great journalism from executive editor John McAlley soon.
Your September issue contained
one of the most delicious magazine articles I've ever read. I found
it to be insightful, detailed without
dullness, and empathetic. In an
age where the delivery of everything from breakups to worldaltering news has been reduced
to shorthand, I really enjoyed the
richness of this so-much-morethan-cookies article.
We're glad to hear you savored
every word. Wally's story isn't all
sweet, but it certainly is rich.
Table of Contents for the Digital Edition of Spirit Magazine - November 2013
Spirit Magazine - November 2013
Gary’s Greeting en Español
Star of the Month
From the Editor
Eat Drink Sleep
Winter to the Ultimate Degree
The Every Day Action Hero
Your Adventure In Memphis
Life Adventure In Memphis
Promotional Series: Spirit of Reno Tahoe
Products & Services
Rapid Rewards and A+ Rewards Partners
The “If” List
Spirit Magazine - November 2013