Business
L E S S ON
Randi Zuckerberg
AUTHOR AND FORMER MARKETING DIRECTOR OF FACEBOOK
What should you be mindful of when building a brand
online? "A lot of companies are terrified of getting
negative feedback on the Internet. It's important to
remember that even if their message is negative, these
people are still taking time out of their day to engage
with your product. Usually the offenders just want
to be heard. Simply interact with those who leave such
comments, and oftentimes you'll find that you can
convert them into loyal brand enthusiasts. If there's
one piece of advice that's sustained me throughout my
career it's that you're never as good as people say you
are online, and you're never as bad as people say you are
online. If people are saying great things, stay humble
and don't get caught up in your own hype. If people are
saying bad things, take a step back to gain perspective."
Randi Zuckerberg is the founder and CEO of Zuckerberg Media. She recently released her first two books,
Dot Complicated: Untangling Our Wired Lives and the children's picture book Dot.
ILLUSTRATION BY MELINDA JOSIE
DECEMBER 2013 SPIRIT
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Table of Contents for the Digital Edition of Spirit Magazine - December 2013