Spirit Magazine - January 2014 - (Page 12)
I LUV this time of year-looking
forward to what's on the horizon
and planning to accomplish the
goals and resolutions that we set
for ourselves. At Southwest Airlines
and AirTran Airways, this new year
promises to be both monumental
and historic.
Of course, we have not changed
our mission, which is to excel in our
airline operation and to provide the
highest quality Customer Service-
all with the low fares and convenient
flight schedules you've come to expect
from us. We began that journey
almost 43 years ago, determined
to give America the Freedom to Fly.
In 2014, we're setting our sights on
the international horizon as we look
to bring that Freedom to other parts
of North America.
This year marks the homestretch
of the integration of AirTran into
Southwest. What does that mean?
At this time next year, AirTran
will be fully converted into our
Company, and we'll be flying as
one Brand-a stronger and better
Customer Service in Action
One of our Phoenix Customer Service Agents was at the gate podium
recently when a young boy and his mother walked up. The boy was
getting ready to travel alone for the first time, and our Agent noticed
that he was visibly upset. It turns out he'd had to throw away his juice at
the security checkpoint. Our Agent took him to the nearest airport store
and bought him another juice and a box of Mike and Ike candy. The boy's
mother reports that when he came back to the gate he had the biggest
smile on his face. Our superhero Employee had made his day!
Southwest Airlines. We'll have one
flight schedule, one set of Customer
policies, and one Purpose: to connect
you to the important moments in
your lives with friendly, reliable, and
low-cost air travel.
AirTran has successfully served
international markets for years,
and as we inherit that footprint,
Southwest will, for the very first
time, plant our flag outside of the
United States. We're completing the
necessary work that will enable us
to do so, including the installation
of a new international reservation
system. A year from now, you could
be reading Spirit magazine on your
way to any number of warm, sunny
destinations south of the border.
Another milestone in 2014 will
be the lifting of the federal Wright
Amendment restrictions in October,
which will enable us to offer nonstop
domestic flights to anywhere on our
route map from our home base of
Dallas Love Field. We're putting the
final touches on a total renovation
of the airport, essentially giving our
Customers a brand new Dallas Love
Field just in time for the October
celebration. I hope many of you have
already experienced the first phase
of this fantastic renovation.
We have many more big initiatives
on our plate-far too many to list
here. Needless to say, these are exciting times for our Company, for our
Customers, and for our Employees.
But above all, our perennial New
Year's resolution is to become the
world's most loved, most flown, and
most profitable airline.
Gary Kelly
Chairman, President, and CEO
Southwest Airlines
12 SPIRIT JANUARY 2014
PHOTOGRAPHY BY DAN SELLERS
Gary's Greeting
+
Happy New Year!
Table of Contents for the Digital Edition of Spirit Magazine - January 2014
Spirit Magazine - January 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Do Detective Work
Media Center
Eat Drink Sleep
Blend Bourbon and Bitters
Munch on Mozzarella
Rendezvous in Rosemary Beach
Wise Guide
Communicate With Confidence
Put a Stop to Stalling
The Numbers
Make or Break a Beauty Habit
Keep a Secret
Business
Plan a Day in Providence
Secure a Career Coach
Get in the Games
The Long Run
Your Adventure in Wichita
Promotional Series: New Year, New You
Calendar
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List
Spirit Magazine - January 2014
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