Spirit Magazine - January 2014 - (Page 51)

Business L E S S ON Blake Mycoskie FO UNDER OF TOMS SHOES Why is giving back good for business? "Giving back feels good, and that alone is a reason to make it part of your life and part of your business-but it has a positive ROI as well. When you incorporate giving into your business model, your customers become your marketers. We've certainly seen that with TOMS. People don't just wear the shoes or the sunglasses; they're evangelists for our 'One for One' mission. It also translates to attracting equally passionate employees who have a desire to be part of something bigger than themselves. Any business can do this, and you don't have to be offering a percentage of your profits. It can be as simple as encouraging your employees to be engaged with their local community a number of days out of the year and allowing them the time to do so." Blake Mycoskie is the author of Start Something That Matters. He recently launched TOMS Marketplace, an e-commerce platform featuring a curated selection of goods from other philanthropy-minded companies. ILLUSTRATION BY MELINDA JOSIE JANUARY 2014 SPIRIT 51

Table of Contents for the Digital Edition of Spirit Magazine - January 2014

Spirit Magazine - January 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Do Detective Work
Media Center
Eat Drink Sleep
Blend Bourbon and Bitters
Munch on Mozzarella
Rendezvous in Rosemary Beach
Wise Guide
Communicate With Confidence
Put a Stop to Stalling
The Numbers
Make or Break a Beauty Habit
Keep a Secret
Business
Plan a Day in Providence
Secure a Career Coach
Get in the Games
The Long Run
Your Adventure in Wichita
Promotional Series: New Year, New You
Calendar
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List

Spirit Magazine - January 2014

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