Spirit Magazine - February 2014 - (Page 140)

Spotlight + Enhancing the Mobile Experience SWA's redesigned app simplifies your travels. TICKET TO RIDE Go paperless with a Mobile Boarding Pass. 140 SPIRIT FEBRUARY 2014 In 2007, Southwest Airlines launched the first mobile version of southwest.com. That same year, the iPhone was unveiled, forever changing our idea of what a smartphone could be. Southwest was the first U.S. airline to launch an app for the iPhone in 2009, which was followed soon thereafter by an app for both Android and BlackBerry devices. Today, more than one million Customers checkin for a Southwest flight on their phones each month. As the mobile world continues to change, Southwest keeps working to enhance the Customer experience in that arena. The Southwest mobile web site and app for iPhone and Android recently underwent a complete redesign, keeping the same great features from our previous app while adding a number of new options to streamline user experience. With this redesign, Southwest is testing the use of Mobile Boarding Passes in select cities with Passengers traveling solo on direct flights. Throughout 2014, Mobile Boarding Passes will roll out in other cities across our network. Customers will be able to request a Mobile Boarding Pass at the time of checkin on southwest. com, mobile.southwest.com, or through the Southwest app. They can then choose one of three delivery methods: view in browser, send to smartphone via e-mail, or send via text message. Southwest continues to look for ways to improve the features on the Southwest app and mobile web site. You can bring a whole new level of Customer Service right to your fingertips by downloading the app at southwest.com/ mobile. We think you're going to appsolutely LUV it. -Tom Finley http://www.southwest.com http://southwest.com/ http://southwest.com/ http://mobile.southwest.com http://www.southwest.com/mobile http://www.southwest.com/mobile

Table of Contents for the Digital Edition of Spirit Magazine - February 2014

Spirit Magazine - February 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
Revel in rum
Cozy up to Chicago
Wise Guide
Learn to slow down
The Numbers
Get briefed on Oscars history
Entertain (with) a proposal
Keep your company current
Business
Cut down on insurance confusion
Digitize your doorman
Seek success with fun and games
Go loco for Lego
Building Lego
A Fighting Chance
Your Adventure In Miami
Promotional Series: Focus on Health for All Seasons
Promotional Series: Focus on Education
Promotional Series: Focus on Franchises
Calendar
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List

Spirit Magazine - February 2014