Spirit Magazine - April 2014 - (Page 45)

The Numbers It used to take 27 hours to make a Peep. PHOTOGRAPHY BY ADAM VOORHES In 1953, Bethlehem, Pennsylvania-based confectioner Just Born Inc. was planning to buy another candy maker, Rodda, which was famous for its jelly beans. On a factory tour, Just Born's owners found out that Rodda also produced bird-shaped marshmallow treats called Peeps. "They looked at each other and said, 'This is a gold mine,'" says Matt Pye, Just Born's VP of Corporate Affairs. At the time, the chicks were handsqeezed through pastry tubes and needed hours to firm up. From mixing to final packaging, the whole operation took more than a day. But within a year of the acquisition, Just Born had automated the process, paring it down to six minutes. The factory now produces 5 million chicks a day. It might be the only time it's OK to count them before they hatch. APRIL 2014 SPIRIT 45

Table of Contents for the Digital Edition of Spirit Magazine - April 2014

Spirit Magazine - April 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
Rustle up ribs
shake up a summer sipper
Wise Guide
Take better snaps
Make finance a family affair
Numbers
Make time for sweets
Learn from the Bard
Business
Zen out with Russell Simmons
Store more on your iPhone
Chasing Beautiful Questions
Connection Error
Get out of your social comfort zone
Your Adventure In Santa Fe
Destination Texas
Calendar
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The "If" List
Touch base with Tracy Morgan

Spirit Magazine - April 2014