Spirit Magazine - June 2014 - (Page 14)
This month, we celebrate the 43rd
anniversary of Southwest Airlines.
When Southwest first took to the
skies, there was nothing like it;
flying was for the rich and elite.
Fares were high, and service was
low. But Southwest had a vision to
offer low fares, friendly Customer
Service, and a convenient flight
schedule. We offered shorthaul,
high-frequency service and carved
out a niche that has served us well.
We launched the low-fare revolution,
and we've since grown to carry more
passengers within the domestic U.S.
than any other airline.
But the world has changed greatly
since 1971. For example, recordhigh energy prices have impacted
demand; despite the fact that our
shorthaul market share increased
during the timeframe, we served
6 million fewer Customers on shorthaul routes in 2013 than in 2000.
Customer Service in Action
Recently, a uniformed serviceman approached our ticket counter in
Atlanta to checkin for his flight when he noticed that one of his bags
was badly ripped. Our Customer Service Agent went to a supply closet
and retrieved a brand new Southwest tote bag, which we make available
for Customer purchase when luggage is unsuitable for baggage handling.
But to show gratitude for the solider's service, our Agent reached into his
own pocket, pulled out his credit card, and paid for the bag. I am proud
of all the men and women who bravely serve our country, and I'm very
proud of our Customer Service Agent for his act of kindness.
That's significant, especially for an
airline like Southwest.
We've responded accordingly,
evolving our business model to meet
our Customers' changing needs.
We've refreshed our cabin interiors,
installing WiFi and offering free
live TV onboard, thanks to DISH.
We're bringing on larger airplanes
that are better suited for longer
flights. We've expanded our service
in big markets like New York and
Washington, D.C. We've revamped
our Rapid Rewards Frequent Flyer
program. We've acquired AirTran
Airways, and we're in the final
stages of integrating our airlines to
become one by the end of this year.
That has set the stage for launching
Southwest's first flights to international destinations. (Service to
Aruba, the Bahamas, and Jamaica
begins in July.) By year's end, we'll
offer Southwest service to all of
AirTran's current international
destinations-see our Route Map
on page 138-with an eye toward
expanding even further.
What started as a revolution
is now undergoing an evolution.
But we haven't changed what we
stand for: low fares, a convenient
flight schedule, and the friendliest
Employees in the world. Our Purpose is to connect you, our valued
Customer, to the moments that are
most important in your life through
friendly, reliable, and low-cost air
travel. That was true in 1971, and
it's just as true today. Thank you for
allowing us to share the LUV for the
past 43 years. Here's to many more!
Chairman, President, and CEO
14 SPIRIT JUNE 2014
PHOTOGRAPHY BY DAN SELLERS
The Low-Fare Evolution
Table of Contents for the Digital Edition of Spirit Magazine - June 2014
Spirit Magazine - June 2014
Set your sights on Atlanta
Gary’s Greeting en Español
Star of the Month
From the Editor
Eat Drink Sleep
Create a stir with Sriracha
Try a Midwest take on crab cakes
Spice up small talk
Learn about a little bird
Hop over hurdles
Ask for expert opinions
Size up adjustableheight desks
Follow Your Nose
Scents & Sensibility
Your Adventure In Galveston
Promotional Series: Spirit of Music City
Craft a critter at a snail’s pace
Products & Services
Rapid Rewards and A+ Rewards Partners
The “If” List
Get to know Gabrielle Union
Spirit Magazine - June 2014