Spirit Magazine - July 2014 - (Page 164)

DIRECT REPORT Spotlight Read about SWA's wins at southwestone report.com. report.com + The Y ear in Review The annual One Report tracks how Southwest lives up to its mission and plan. At Southwest Airlines, our Purpose is to connect people to what's important in their lives through friendly, reliable, and low-cost air travel. We strive to carry out this mission in our pursuit to differentiate ourselves from our competitors. By maintaining low costs, we are an airline people can afford to fly. By reliably delivering on our promises, we are an airline people can trust. By offering friendly Customer Service, we are an airline people LUV. You can see the results of living by our Purpose in the accolades we've earned. Among other honors, we are: * the domestic airline-industry leader in Customer Satisfaction, according to the U.S. Department of Transportation (DOT); * the nation's largest airline, according to the DOT, carrying more domestic Passengers than our competitors-a distinction we've held since 2001; * the holder of the longest profitability streak in U.S. airline-industry history, with an unprecedented 41 years of profitability; * and one of the world's most admired companies, according to Fortune magazine. 164 SPIRIT JULY 2014 In addition to our Purpose, our passion for a triple-bottom-line approach of Performance, People, and Planet has made us one of the most honored airlines in the world. This approach accounts for performance and productivity, the importance of our People and communities, and our commitment to the planet. Our accomplishments in these areas over the course of 2013 are detailed in our most recent integrated Southwest Airlines One Report, which can be found online at southwestonereport.com. The Performance section showcases our economic results, reporting a record net income of $754 million for 2013. In the People section, we discuss Employee benefits, our focus on our Customers, and the nearly $19 million we gave back to communities through monetary contributions, ticket donations, and more. The Planet section highlights environmental stewardship, our greenhouse gas inventory, and conservation efforts like our comingled recycling, in which we diverted more than 2,700 tons of recyclables from landfills. In the document, we also detail the continued progress of our five-year plan, which comprises five major strategic initiatives- AirTran Airways Integration, Rapid Rewards Frequent Flyer program, Fleet Modernization, the 737-800s, and a New Reservation System/ International Capabilities-as well as others. We hope you enjoy reading our Southwest Airlines One Report and learning about the efforts we are making as a Company to be a good global citizen. -Marilee McInnis http://www.southwestonereport.com http://www.southwestonereport.com http://www.southwestonereport.com http://www.southwestonereport.com

Table of Contents for the Digital Edition of Spirit Magazine - July 2014

Spirit Magazine - July 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
Bite into bread salad
Pour a patriotic drink
Eat like an astronaut
Numbers
Call cars by name
Analyze dating data
Business
Know your market(ing)
Shop for couture
As the Lights Go Down
As the Lights Go Down
One-Hit Wonders
One-Hit Wonders
Sightsee in St. Louis
Your Adventure In St. Louis
Your Adventure In St. Louis
Promotional Series: Spirit of Maryland
Promotional Series: Spirit of Nevada
Promotional Series: Focus on Health
Calendar
Turn a buck into a bronco
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List
Joke with Allison Janney

Spirit Magazine - July 2014