Spirit Magazine - August 2014 - (Page 41)

Wise Guide Q+A Construction Project Want to stand out? Build a reputation as an expert, says sales guru John Jantsch. How can I peg myself as an authority? "By producing content through a variety of forums, like blogging and public speaking, you're creating what I call an 'expert platform,'" Jantsch says. "Whether you're selfemployed or part of a company, your goal is to find a way to differentiate yourself from the competition." What kind of content should I provide? "Ask yourself, 'What questions do my coworkers and clients ask me?' It's helpful to home in on a specific topic within your field-something you've developed a knack for." Marketing consultant John Jantsch is the author of Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar. ILLUSTRATION BY ALEX EBEN MEYER How do I get the word out? "For years, I produced a newsletter where I ran abstracts from my blog posts as well as ones from the 100 blogs I subscribe to. I got a lot of good feedback on that approach, and it's one you can use in an email or as part of a weekly roundup on a blog. Think about where the people you want to influence spend their time. That's where you'll make the greatest impact." What if I don't get any followers? "The goal is to build a lasting body of work that supports your reputation as an expert. You want to come up in search results, not get 10,000 Facebook likes." How do I make time for this? "You simply have to recognize the value and make it a priority. You're building a career asset in the same way some people earn their master's degree at night. You won't see the effects instantly, but it's going to help you in the long run." AUGUST 2014 SPIRIT 41

Table of Contents for the Digital Edition of Spirit Magazine - August 2014

Spirit Magazine - August 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Eat Drink Sleep
Wise Guide
Numbers
Business
Into the Rough
Chaos Theory
Your Adventure In Northwest Flordia Beaches
Calendar
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List

Spirit Magazine - August 2014