US Airways - April 2014 - (Page 14)

Connections explore Everybody's Business THE BOOK Chew On This Want to succeed in life and business? Learn to trust your teammates, and be willing to give before you get says best-selling author Simon Sinek. In Leaders Eat Last, he argues that today's most successful executives and enterprises focus on helping others before themselves. Prioritize colleagues' needs over your own, he says, and you'll find the favor returned with interest. MONEY TALKS According to WebDAM, 78 percent of chief marketing officers believe that content marketing (weaving marketing messages into articles, images, videos, etc.) is the future of advertising. Check out the latest stats: 14 APRIL 2014 Want to keep customers for life? Check out this research from Verint and the Customer Contact Association to learn more about them. 29% 25% 42% of shoppers feel valued. believe businesses pay attention to their opinions. of shoppers are unhappy but rarely complain. THE GADGET Technology That Travels Mobile technology creates innovative ways to work and play. These three gadgets can help business travelers get up and go: Mophie Space Pack Double your iPhone's battery life while adding up to 32 GB of storage (think thousands of photos, songs, and videos), with this all-purpose iPhone charging case. $149-$179 Polaroid Socialmatic This 14MP app-enabled digital camera has a 4.5-inch LCD touchscreen that can print colorful photos or easily share them on social networks. $299 Pebble Steel Check the time, scan the news, or order a cup of coffee from your wrist with this app-enabled take on a classic men's wristwatch. $249 » Scott Steinberg is the author of Becoming Essential. His website is ILLUSTRATION BY ANDERS WENNGREN $135 billion amount marketing teams will spend on digital marketing materials this year 30 billion pieces of content (news stories, posts, photos, etc.) shared each month 900 million pages, groups, events, etc., that people will interact with on social networks $143 average cost to generate leads using content marketing (about half of traditional marketing efforts) 90 pieces of content the average Facebook user creates each month LISTEN AND LEARN

Table of Contents for the Digital Edition of US Airways - April 2014

Table of Contents
Perspective: CEO Letter
From the Editor
Did You Know
Hot Spots: Bars and Restaurants with a View
Connections: Everybody's Business
Golf: Michigan
Gatherings: Grandover Resort, North Carolina
Gear Up: Travel Gear
Style Spotlight: Derby Duds
Great Escapes: Paladium Resorts
Great Tastes: Bonefish Grill
Travel Feature: Highway 30A, Florida
US Airways Feature: oneworld alliance
Charlotte USA
Best of Living: Reef Residences
Santa Barbara: Culture Redefined
Best of Health: Miami Beach Foot & Ankle Surgery
Must Read: The Critical First Years of Your Professional Life
Readers Resource Index
Your US Airways Guide
Audio Entertainment
Video Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
oneworld alliance
Passenger Info/Contact US Airways
US Airways MarketPlace®
US Airways Fleet/Customs & Immigration
Window or Aisle?

US Airways - April 2014