US Airways - February 2014 - (Page 25)

Connections explore Everybody's Business THE BOOK A Better Approach to Business Losing customers is easy: Just make the many common business mistakes author Scott Stratten lampoons in his new book, QR Codes Kill Kittens. Authenticity? Nope, can't be automated. Social media? Sure, it works - but only if used strategically. His advice: Forget business buzzwords. Instead, focus on building relationships, delighting audiences, and only adopting technologies that drive tangible results. Remember: Only you can save the kittens. SOCIAL MEDIA BY THE NUMBERS 4 WAYS So much for social media being a fad. According to the latest stats, via HubSpot and BrandWatch: Smart Brands Use Social Media 1. Think Backwards - Start with tangible business goals (increase sales, create more leads), then build supporting messages and strategy. 2. Put Others First - Rather than relentlessly self-promote, pay attention to what fans and followers want. People respond to goodwill, and goodwill generates more awareness. ILLUSTRATION BY ANDERS WENNGREN 3. Do the Math - High fan and follower counts are good, but engagement matters most: How many people can you actually get to take action? 4. Keep It Simple - Use photos, videos, and infographics to communicate complex ideas. 70% 100 53% of brands are on Google+ hours of video uploaded to YouTube every minute of B2B companies have found clients via LinkedIn THE GADGET Phoning It In The power and performance of smartphones continue to skyrocket. Here are three new models worth keeping on speed dial. (All prices are with two-year contract.) LG G2 Beyond packing serious horsepower and revolutionary rear-mounted controls, this handset auto-detects and activates when raised to your ear to receive calls. $150 Moto X Voice commands, long battery life, and a quicklaunch camera make Motorola's new model a welcome traveling companion. $100 Galaxy Note 3 Is this 5.7-inch, gorgeously-screened hybrid a phone or a tablet? You decide. Thinner, lighter, and more powerful than predecessors, it makes a big impression no matter what you call it. $299 » Scott Steinberg is the author of Becoming Essential. His website is FEBRUARY 2014 25

Table of Contents for the Digital Edition of US Airways - February 2014

Table of Contents
CEO Letter
From the Editor
Did You Know?
Making It Happen
Diversions: Public Markets
Diversions: Celebration of Fine Art in Scottsdale
Diversions: The Philadelphia Mint
Style Spotlight: Cruise Control
Adventure: Skiing Salt Lake City
Adventure: Arizona Wet & Wild
Gear Up: Workout Tools
US Airways: History of African Americans in Aviation
Travel Feature: Eleuthera in the Bahamas
Great Tastes: Phoenix Dining
University of California at San Diego
Celebrate Black History Month: HBCUs
Best of Health: Desert Institute for Spine Care
Best of Health: Miami Beach Foot & Ankle Surgery
Visit Tri-Valley, California
Must Read: I'll Take You There by Greg Kot
Readers Resource Index
Your US Airways Guide
Video Entertainment
Audio Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
Passenger Info/Contact US Airways
US Airways MarketPlace®
US Airways Fleet/Customs & Immigration
Giving: The Hope Takes Flight Campaign
Window or Aisle?

US Airways - February 2014