US Airways - July 2014 - (Page 9)

From the Editor embark It's All Good ★ COVER PHOTO BY RICHARD TAYLOR/SIME/ESTOCK It's been said that inflight publications are the last bastion of the general interest magazine. There's credence to that notion. Consider this issue, for example. There are stories on travel, food, spirits, sports, technology, fashion, health, gear, and adventure. That's a broad mix. Think about the publications you regularly read. A good guess would be that their focus is on only one of the topics noted above. The top 20 magazines in U.S. circulation are for the most part - and I'll use a shop term here - vertical titles. That is, the publication is designed for a targeted reader group. Some of the leaders in this top tier are AARP, Better Homes and Gardens, Game Informer, National Geographic, People, Sports Illustrated, The Story Behind the Stories By Lance Elko Cosmopolitan, and Prevention. Each of these appeals to a particular demographic group, passion, or interest. Editors of inflight magazines are charged with addressing a vast swath of consumers who represent a full spectrum of interests. And there's a special kind of bonus in that - for the reader (you're bound to learn something new in an area you rarely explore) and for the editors. I've been fortunate enough to have invested more than 17 years at the helm, and I count myself blessed to be educated monthly. When assigning and editing stories (by some of the same writers who contribute to the magazines mentioned earlier), I find myself asking "Huh, who knew?" And there's a certain kind of joy in that. Contact us by email at edit@usairwaysmag.com. We're looking for a few ordinary people with extraordinary hearts. Are you ready for a positive change? Join our unique franchise community that believes in The Power of Love® and has an equally strong focus on the bottom line. Receive substantial financial and emotional rewards. * Help seniors live independently in their own homes by matching them with other loving, caring, compassionate seniors * Provide non-medical services such as light housekeeping, grocery shopping, companion care and more * Serve one of the fastest growing markets - the Boomers and their parents * Easy startup backed by our marketing expertise and management support * Be part of our strong community of like-minded social entrepreneurs Join our unique franchise partnership. Do good and make money.® E-mail us today! opportunities@seniorshelpingseniors.com www.seniorshelpingseniors.com ©2011 Seniors Helping Seniors. Each office is independently owned and operated. All trademarks are registered trademarks of Corporate Mutual Resources Inc. http://www.seniorshelpingseniors.com http://www.seniorshelpingseniors.com

Table of Contents for the Digital Edition of US Airways - July 2014

Table of Contents
Perspective: CEO Letter
From the Editor
Making It Happen?
Hot Spots: Best Wellness Retreats
Great Escapes: Sea Pines Resort, South Carolina
Great Escapes: Barceló Hotels and Resorts
Wine & Dine: Edible Spirits
Style Spotlight: Patriotic Pride
Gear Up: Summer Play
Getaway: Sugar Mountain, North Carolina
Adventure: Surf School
Connections: Everybody's Business
Travel Feature: Athens, Greece
Florida Panhandle Shipwreck Trail
Chefs Tell
Down to Business
Special Section: Vibrant San Diego
To Your Health: Joint Revitalization
Special Section: North Carolina's High Country
Best of Health: Miami Foot & Ankle Surgery
Puzzles
Readers Resource Index
Your US Airways Guide
Audio Entertainment
Video Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
oneworld alliance
Passenger Info/Contact US Airways
US Airways MarketPlace®
US Airways Fleet/Customs & Immigration
Window or Aisle?

US Airways - July 2014

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