US Airways - May 2013 - (Page 25)
explore
Diversions
Pursuits of
Pleasure
An American
Tradition
Apple pie, baseball, and
Budweiser. This is the story of
how Anheuser-Busch became
a national icon.
By Tara Titcombe
★
Anheuser-Busch has been brewing beer
since 1876. What started as a small, local
brewery now includes 13 locations throughout the
U.S. making more than three billion gallons of the
world’s most popular beer per year. To understand
just how the beverage company made it to the
Fortune 500 list and to see where it’s going, we
need to look back into the 19th century.
From Roots to Barrel
photos courtesy of anheuser-busch
Anheuser-Busch has deep roots in the history of
the nation. As German immigrants arrived in the
mid-1800s, many settled in the St. Louis area and
brought with them the craft of making lager-style
beer. One such immigrant, Eberhard Anheuser,
became part-owner of Bavarian Brewery. He would
later buy out the investors of that company and
change the name to E. Anheuser & Co.
Anheuser became acquainted with Adolphus
Busch, and the two became family when Busch
married Anheuser’s daughter, Lily. The men began
a partnership at the brewery. Determined to
develop the best American-style lager, Busch
created Budweiser. The name appealed specifically
to German immigrants, but it could be easily
pronounced by Americans.
Busch was an innovator. He was the first
American brewer to use pasteurization, which
allowed beer to be shipped long distances. He was
also one of the first to use artificial refrigeration,
which enabled nationwide distribution. Budweiser
soon became the first national beer brand, and in
honor of Adolphus’s efforts, the company was re-
named Anheuser-Busch Brewing Association
in 1879.
Determination and creativity kept the company
running during the Prohibition years. Unlike most
breweries that closed their doors, Anheuser-Busch
stayed in business by making products including
soft drinks, ice cream, and truck bodies. “They
used the machinery they already had to develop
usairwaysmag.com
may 2013
25
http://www.usairwaysmag.com
Table of Contents for the Digital Edition of US Airways - May 2013
US Airways - May 2013
Table of Contents
CEO Letter
From the Editor
Did You Know?
Making It Happen
Hot Spots: Best Full-Service Hotels
Hub Crawl: Chicago O'Hare International Airport
Wine & Dine: Virginia Wines
Great Tastes: Old Town Tortilla Factory
Diversions: Anheuser-Busch
Great Escapes: Santa Monica's Fairmont Miramar
Great Escapes: Aruba
Golf: Colonial Williamsburg's Golden Horseshoe
Adventure: Heli-Hiking in British Columbia
Great Escapes: Granada Hotel & Bistro
Adventure: Glasgow, Scotland
Adventure: Dipsea Trail
Great Escapes: Iberostar Hotels and Resorts
Gear Up: Gardening
Travel Feature: Hungry in Key West
US Airways: Painting the Past
Chefs Tell: Smith & Wollensky and Robin's
Must Read: Here Is Where
Great Dates
Puzzles
Readers Resource Index
Your US Airways Guide
Video Entertainment
Audio Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
US Airways Fleet/Customs & Immigration
Passenger Info/Contact US Airways
US Airways MarketPlace®
Giving: Miles for Good
Window or Aisle?
US Airways - May 2013
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