US Airways - May 2013 - (Page 25)

explore Diversions Pursuits of Pleasure An American Tradition Apple pie, baseball, and Budweiser. This is the story of how Anheuser-Busch became a national icon. By Tara Titcombe ★ Anheuser-Busch has been brewing beer since 1876. What started as a small, local brewery now includes 13 locations throughout the U.S. making more than three billion gallons of the world’s most popular beer per year. To understand just how the beverage company made it to the Fortune 500 list and to see where it’s going, we need to look back into the 19th century. From Roots to Barrel photos courtesy of anheuser-busch Anheuser-Busch has deep roots in the history of the nation. As German immigrants arrived in the mid-1800s, many settled in the St. Louis area and brought with them the craft of making lager-style beer. One such immigrant, Eberhard Anheuser, became part-owner of Bavarian Brewery. He would later buy out the investors of that company and change the name to E. Anheuser & Co. Anheuser became acquainted with Adolphus Busch, and the two became family when Busch married Anheuser’s daughter, Lily. The men began a partnership at the brewery. Determined to develop the best American-style lager, Busch created Budweiser. The name appealed specifically to German immigrants, but it could be easily pronounced by Americans. Busch was an innovator. He was the first American brewer to use pasteurization, which allowed beer to be shipped long distances. He was also one of the first to use artificial refrigeration, which enabled nationwide distribution. Budweiser soon became the first national beer brand, and in honor of Adolphus’s efforts, the company was re- named Anheuser-Busch Brewing Association in 1879. Determination and creativity kept the company running during the Prohibition years. Unlike most breweries that closed their doors, Anheuser-Busch stayed in business by making products including soft drinks, ice cream, and truck bodies. “They used the machinery they already had to develop may 2013 25

Table of Contents for the Digital Edition of US Airways - May 2013

US Airways - May 2013
Table of Contents
CEO Letter
From the Editor
Did You Know?
Making It Happen
Hot Spots: Best Full-Service Hotels
Hub Crawl: Chicago O'Hare International Airport
Wine & Dine: Virginia Wines
Great Tastes: Old Town Tortilla Factory
Diversions: Anheuser-Busch
Great Escapes: Santa Monica's Fairmont Miramar
Great Escapes: Aruba
Golf: Colonial Williamsburg's Golden Horseshoe
Adventure: Heli-Hiking in British Columbia
Great Escapes: Granada Hotel & Bistro
Adventure: Glasgow, Scotland
Adventure: Dipsea Trail
Great Escapes: Iberostar Hotels and Resorts
Gear Up: Gardening
Travel Feature: Hungry in Key West
US Airways: Painting the Past
Chefs Tell: Smith & Wollensky and Robin's
Must Read: Here Is Where
Great Dates
Readers Resource Index
Your US Airways Guide
Video Entertainment
Audio Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
US Airways Fleet/Customs & Immigration
Passenger Info/Contact US Airways
US Airways MarketPlace®
Giving: Miles for Good
Window or Aisle?

US Airways - May 2013