US Airways - October 2013 - (Page 62)

COLOR Cause for a US Airways employees across the nation are rallying together and sporting a splash of color in support of National Breast Cancer Awareness Month. By Tara Titcombe T his month, there’s a new color on full display across the sky: pink. In partnership with the American Cancer Society, US Airways and its 32,000 employees are joining the fight against breast cancer. Employee Engagement Last October, US Airways introduced its BE PINK campaign as a way for employees to show support for those diagnosed with breast cancer and to raise money for cancer research. Many of the airline’s employees were instrumental in creating the successful, colorful campaign. 62 OCTOBER 2013 “We’ve been able to answer our employees’ call, and we’ve also been able to raise awareness and money for a good cause,” says Elise Eberwein, executive vice president of people, communications, and public affairs. Thanks to employee feedback, US Airways began a partnership with the American Cancer Society’s Making Strides Against Breast Cancer walks. The airline sponsored walks in its hub cities of Charlotte, Philadelphia, Phoenix, and Washington, DC. Employees in other cities across the nation also participated in walks, and their fund-raising efforts were matched by the company. In all, $72,000 was raised for breast cancer research through the Making Strides walks. Employees also showed support by going pink. Specially designed pink uniform items were available to all employees to wear throughout the month. Part of the proceeds from those uniform sales — totaling $33,000 — was donated to the American Cancer Society as well. In total, US Airways’ BE PINK campaign last year raised more than $200,000 to support

Table of Contents for the Digital Edition of US Airways - October 2013

Table of Contents
CEO Letter
From the Editor
Did You Know?
Making It Happen
Hot Spots: Top Spas at Top Resorts
Wine & Dine: Mail-Order BBQ
Wine & Dine: Hard Cider
Golf: The TOURAcademy at TPC Sawgrass
Adventure: P.F. Chang's Rock 'n' Roll Marathon
Style Spotlight: School Colors
Diversions: City Ghost Tours
Gear Up: Just for Sports Fans
Down to Business: Columbus, Ohio
Chefs Tell: Smith & Wollensky
Charlotte USA
Travel Feature: Maui
US Airways: BE PINK Campaign
Down to Business: IPNav
Going the Extra Block: Philadelphia Neighborhoods
University Spotlight: University of Dayton
Best of Health: Miami Beach Foot and Ankle Surgery
Best of Living: Eagles Nest
Great Dates
Readers Resource Index
Your US Airways Guide
Video Entertainment
Audio Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
US Airways Fleet/Customs & Immigration
Passenger Info/Contact US Airways
US Airways MarketPlace®
Window or Aisle?

US Airways - October 2013