Park City Annual Report 2017 - 3
OVERNIGHT VISITATION
Fiscal Year: July 1, 2016 - June 30, 2017
JULY
AUGUST
SEPTEMBER
FY 2017
406,698
359,250
309,761
FY 2016
416,489
365,275
281,336
% Change
-2%
-2%
9%
OCTOBER
NOVEMBER
DECEMBER
221,425
145,041
344,187
269,626
176,382
336,656
-22%
-22%
2%
JANUARY
FEBRUARY
MARCH
510,632
481,624
475,988
479,753
468,019
477,494
6%
3%
0%
APRIL
MAY
JUNE
172,009
156,654
286,438
159,618
156,654
282,794
7%
0%
1%
TOTAL YTD
3,869,707 3,870,096
CONTENT CREATION
Taking our learning from Summer/Fall 2016, we expanded our efforts to develop custom content for winter and spring. This
included the expansion of our "First Timers" and "My Town" video series that highlights the unique offering and personalities
of Park City. We supported this content with a variety of BLOG posts and organic and paid social media. These efforts help
drive strong engagement with our website and social media channels.
In 2016, VisitParkCity.com generated:
TRIPS
GENERATED
$21,029,257
=
$22,519,906
SOCIAL MEDIA STATS
Calendar Year VisitParkCity.com
Calendar Year @VisitParkCity
0%
increase in Transient Room Tax collected
$1,490,648
TOTAL
ROI
WEBSITE STATS
2016/17
7%
+
TRIPS
EXTENDED
2015/16
% Growth
Audience
2016/17
Total Visitors
1,061,261
726,269
46%
Facebook
62,565
Total Visits
1,573,924 1,064,615
48%
Twitter
Page Views
3,393,140
28%
Instagram
2,659,938
2015/16
% Change
60,797
3%
10,864
9,804
11%
16,790
11,397
47%
2017 ANNUAL REPORT 3
http://www.VisitParkCity.com
http://www.VisitParkCity.com
Table of Contents for the Digital Edition of Park City Annual Report 2017
Park City Annual Report 2017 - Cover1
Park City Annual Report 2017 - Cover2
Park City Annual Report 2017 - 1
Park City Annual Report 2017 - 2
Park City Annual Report 2017 - 3
Park City Annual Report 2017 - 4
Park City Annual Report 2017 - 5
Park City Annual Report 2017 - 6
Park City Annual Report 2017 - 7
Park City Annual Report 2017 - 8
Park City Annual Report 2017 - Cover3
Park City Annual Report 2017 - Cover4
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2023winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2023summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20222023winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2022summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2021summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2020summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20202021winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20192020winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20182019summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20182019winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2018summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2018winter
https://www.nxtbook.com/nxtbooks/parkcity/marketingplan1718
https://www.nxtbook.com/nxtbooks/parkcity/annualreport2017
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2017summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_201617winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2016summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2016winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2015summer
https://www.nxtbook.com/nxtbooks/parkcity/meetingplanner2015
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2015winter
https://www.nxtbook.com/nxtbooks/parkcity/underonesky2014
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2014summer
https://www.nxtbook.com/nxtbooks/parkcity/meetingplanner2014
https://www.nxtbook.com/nxtbooks/parkcity/groupeventplanner2014
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-ru
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-ch
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-de
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-po
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-sp
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2014winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2013summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2013summer
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2013-ch
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2013-po
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2013winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2013winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2012summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2012summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2012winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2012winter
https://www.nxtbook.com/nxtbooks/parkcity/groupevents1011
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2011summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide2011
https://www.nxtbook.com/nxtbooks/parkcity/meetingplanner1011
https://www.nxtbook.com/nxtbooks/parkcity/summervacationplanner09
https://www.nxtbook.com/nxtbooks/parkcity/intl_vg09-sp
https://www.nxtbook.com/nxtbooks/parkcity/intl_vg09-g
https://www.nxtbook.com/nxtbooks/parkcity/summervacationplanner08
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-g
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-s
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-p
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-e
https://www.nxtbookmedia.com