Park City Annual Report 2017 - 6

INTERNATIONAL
CREATING awareness while increasing ﬁrst-time VISITS from top
international markets.
MARKETS
Argentina, Australia, Brazil, Chile, Germany, Netherlands, New Zealand,
Mexico, UK, Costa Rica, Panama and Canada.
* Targeted Key Consumers & Airliner Partners
* International Tradeshow Participation
* Hosted 30 Key International Journalists

GROUP SALES
GENERATING ROOM NIGHTS & GROUP REVENUES to ﬁll seasonal downtimes.
* Implemented digital and print advertising that drove viewers to ParkCityMeetings.com
* Meeting Planner eblasts to complement direct sales efforts
* Meeting Planner airfare reimbursements, as in "come see for yourself our incredible access,
meetings properties, and things to do!"
* Editorial in Smart Meetings, Meetings & Conventions, Meetings Today, and Successful Meetings
* Attendance at 20 Tradeshows and Events

* Publicity for Direct Flights to Amsterdam & London
* Joined Utah Ofﬁce of Tourism in China - think 2022 Winter Olympics!

82%

TOUR OPERATORS ACCOUNT FOR 82%
OF INTERNATIONAL SALES IN PARK CITY

We blitzed tour operators with engaging presentations that gave
them the conﬁdence to sell Park City without having traveled here.
2017 ANNUAL REPORT 6

GROUP TALLIES
YEAR

LEADS

SITE TOURS

BOOKED GROUPS

ROOM NIGHTS

REVENUE

2016/17

531

65

140

24,524

$9,659,471

2015/16

469

59

124

24,742

$7,003,289

GivingGood.com
Making an impact in the communities where people meet. Group Sales teamed up with local
non-proﬁts to provide volunteer opportunities for those hosting meetings in Park City.

http://www.ParkCityMeetings.com http://www.GivingGood.com

Table of Contents for the Digital Edition of Park City Annual Report 2017

Park City Annual Report 2017 - Cover1
Park City Annual Report 2017 - Cover2
Park City Annual Report 2017 - 1
Park City Annual Report 2017 - 2
Park City Annual Report 2017 - 3
Park City Annual Report 2017 - 4
Park City Annual Report 2017 - 5
Park City Annual Report 2017 - 6
Park City Annual Report 2017 - 7
Park City Annual Report 2017 - 8
Park City Annual Report 2017 - Cover3
Park City Annual Report 2017 - Cover4
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2024summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2023winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2023summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20222023winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2022summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2021summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2020summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20202021winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20192020winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20182019summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20182019winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2018summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2018winter
https://www.nxtbook.com/nxtbooks/parkcity/marketingplan1718
https://www.nxtbook.com/nxtbooks/parkcity/annualreport2017
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2017summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_201617winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2016summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2016winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2015summer
https://www.nxtbook.com/nxtbooks/parkcity/meetingplanner2015
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2015winter
https://www.nxtbook.com/nxtbooks/parkcity/underonesky2014
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2014summer
https://www.nxtbook.com/nxtbooks/parkcity/meetingplanner2014
https://www.nxtbook.com/nxtbooks/parkcity/groupeventplanner2014
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-ru
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-ch
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-de
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-po
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-sp
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2014winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2013summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2013summer
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2013-ch
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2013-po
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2013winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2013winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2012summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2012summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2012winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2012winter
https://www.nxtbook.com/nxtbooks/parkcity/groupevents1011
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2011summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide2011
https://www.nxtbook.com/nxtbooks/parkcity/meetingplanner1011
https://www.nxtbook.com/nxtbooks/parkcity/summervacationplanner09
https://www.nxtbook.com/nxtbooks/parkcity/intl_vg09-sp
https://www.nxtbook.com/nxtbooks/parkcity/intl_vg09-g
https://www.nxtbook.com/nxtbooks/parkcity/summervacationplanner08
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-g
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-s
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-p
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-e
https://www.nxtbookmedia.com