Park City Annual Marketing Plan 2017/2018 - 5
Digital Media
REACHING EVEN FURTHER WITH DIGITAL
For 2017/2018 we are planning on an even more expansive approach to
our digital efforts and messaging. This includes a heavy focus in New York
City, since we will be pausing our television commercials in that market.
We will also be boosting our digital efforts in the Miami, Tampa, Atlanta
and Dallas/Fort Worth markets, along with Los Angeles, San Francisco,
Chicago, Boston, Washington D.C. and Houston. The goal is to continue
honing in on our target audience through first impression messaging, and
then following up with a strong retargeting message inviting them to
explore Park City and all of its offerings.
Along with running our normal display and retargeting banners, we will
be focusing more on programmatic and native advertising along with
customized content and social media. This will include the implementation
of lead generation ads that encourage email and newsletter sign ups. We
will also be expanding to a national paid search, so we can target anyone
who searches for a Park City vacation - not just those in our target
markets. All of these mediums have high engagement, brand lift and
increased viewing due to their natural feel.
SEARCH ENGINES
ONLINE RADIO
HULU
I NCR EDI BL E
FR I E N DLY
W I N T ER
SL OPE S
T OW N
A DV E N T UR E
Y E S.
A L L T H AT.
YOUTUBE
DI S COV ER
W I N T ER
MOBILE APPS
1.
2.
3.
4.
2017/2018 Winter Online Banner Ad
5
Table of Contents for the Digital Edition of Park City Annual Marketing Plan 2017/2018
Park City Annual Marketing Plan 2017/2018 - Cover1
Park City Annual Marketing Plan 2017/2018 - 2
Park City Annual Marketing Plan 2017/2018 - 3
Park City Annual Marketing Plan 2017/2018 - 4
Park City Annual Marketing Plan 2017/2018 - 5
Park City Annual Marketing Plan 2017/2018 - 6
Park City Annual Marketing Plan 2017/2018 - 7
Park City Annual Marketing Plan 2017/2018 - 8
Park City Annual Marketing Plan 2017/2018 - 9
Park City Annual Marketing Plan 2017/2018 - 10
Park City Annual Marketing Plan 2017/2018 - 11
Park City Annual Marketing Plan 2017/2018 - Cover4
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2024summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2023winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2023summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20222023winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2022summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2021summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2020summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20202021winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20192020winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20182019summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_20182019winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2018summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2018winter
https://www.nxtbook.com/nxtbooks/parkcity/marketingplan1718
https://www.nxtbook.com/nxtbooks/parkcity/annualreport2017
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2017summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_201617winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2016summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2016winter
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2015summer
https://www.nxtbook.com/nxtbooks/parkcity/meetingplanner2015
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2015winter
https://www.nxtbook.com/nxtbooks/parkcity/underonesky2014
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2014summer
https://www.nxtbook.com/nxtbooks/parkcity/meetingplanner2014
https://www.nxtbook.com/nxtbooks/parkcity/groupeventplanner2014
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-ru
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-ch
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-de
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-po
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2014-sp
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2014winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2013summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2013summer
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2013-ch
https://www.nxtbook.com/nxtbooks/parkcity/vacationplanner2013-po
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2013winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2013winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2012summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2012summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2012winter
https://www.nxtbook.com/nxtbooks/parkcity/accommodations_2012winter
https://www.nxtbook.com/nxtbooks/parkcity/groupevents1011
https://www.nxtbook.com/nxtbooks/parkcity/guestguide_2011summer
https://www.nxtbook.com/nxtbooks/parkcity/guestguide2011
https://www.nxtbook.com/nxtbooks/parkcity/meetingplanner1011
https://www.nxtbook.com/nxtbooks/parkcity/summervacationplanner09
https://www.nxtbook.com/nxtbooks/parkcity/intl_vg09-sp
https://www.nxtbook.com/nxtbooks/parkcity/intl_vg09-g
https://www.nxtbook.com/nxtbooks/parkcity/summervacationplanner08
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-g
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-s
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-p
https://www.nxtbook.com/nxtbooks/parkcity/lodgingguide07-e
https://www.nxtbookmedia.com