inPractice - Summer 2018 - 15

TH E COLLEG E

Announcing the New
Director of the Center
for Excellence in Practice
PA College has named Dr. Kristen
Zulkosky as the new Director of the Center for
Excellence in Practice.

PA C O L L E G E W I N S
H I G H E R E D U C AT I O N
M A R K E T I N G AWA R D S

Having been with the College for more
than 20 years, Dr. Zulkosky brings with
her a wealth of expertise in education,
institutional knowledge, enthusiasm
and vision that she will use to lead
the Center for Excellence in Practice.
Previously, Dr. Zulkosky served as the
Program Director for the RN to BSN
program and Co-Department Chair of
the Three-Year BSN program.

The Communications
Professionals from Colleges
& Universities (CUPRAP)
recently held its 11th annual
CUPPIE Awards ceremony.
Entries came from colleges,
universities, and providers
of private, specialized
and secondary education
in Delaware, Maryland,
Massachusetts, New Jersey,
New York, Pennsylvania and
Wisconsin. Judges represented
experts in the field of
communications and included
designers, writers, educators,
corporate executives and
media professionals.
PA College is proud to
announce that our "Get
Ready" campaign, created by
agency partner JPL, won two
silver CUPPIE awards! The
College was recognized for its
outdoor advertising and digital
ads that were a part of a year-

long integrated campaign that
ran in the York and Lancaster
markets. The campaign was
hugely successful in driving
qualified applicants to the
College's website.
"Our enrollment numbers
were up significantly
over the previous year,
due in large part to this
campaign," said Michelle
Meiser, Assistant Vice President
of Admissions and Strategic
Marketing Initiatives, "We are
extremely pleased that this
campaign has yielded such
positive exposure and results
for our College."

NEARLY 500 ENTRIES
WERE COMPETED
AGAINST FOR THE
CUPPIE AWARDS.

15 inPractice | SUMMER 2018



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