The Pellucid Perspective - November 2010 - (Page 14)

INDUSTRY SCORECARD Oct ‘10 YtD Golf Playable Hours (GPH) vs. Year –Ago Oct YtD Weather Impact Sep YtD Utilization O ctober weather impact was incredibly favorable with Golf Playable Hours (GPH) up 15% compared to year ago. This brought the Year-to-Date (Ytd) weather impact to nearly dead even compared to year ago. YtD regional breadth continues to be negative at 1:1.2 with only 16 regions having favorable weather compared to 19 regions with unfavorable weather. The weekday vs. weekend weather impact is now also evenly balanced with both weekends and weekdays at nearly identical levels compared to year ago. October 2010 Capacity Rds, % Chng vs. YA Weekday GPH % Chng. vs. YA Weekend GPH % Chng. vs. YA # of Regions Up # of Regions Down Up/Down Breadth Ratio % Utilization Rate (Aug) % Utilization Rate Pt. Chng vs. YA (Aug) 0% 0% 0% 16 19 1:1.2 52% –1.4 pts Looking back on September rounds demand as reported by Golf Datatech/NGF to calculate % Utilization, the Utilization Rate was 52% (comprised of a -4% change in Played Rounds compared to a -4% change in Capacity Rounds). For the YtD period, the Utilization Rate held steady at 52% and it remains down 1 point compared to the 2009 year end benchmark rate of 53%. Jim Koppenhaver comments, “Mother Nature smiled broadly upon the golf industry in October with double-digit gains in GPH across the vast majority of US geographies. That said, we should see solid year-over-year increases in rounds demand when the October figures are released but I don’t anticipate that we’ll see double-digit increases in rounds. Traditionally we’ve not seen golfers respond as enthusiastically in the fall favorable weather as the spring as other distractions (kids soccer games, football etc.) compete for activities and time. As a result, I anticipate that we’ll see Utilization slide slightly in October but I don’t expect any earth-shattering declines given that we’re 10 months into the season. It’s shaping up to be another neutral weather, rounds decline, utilization loss year at the national level. Of course, beneath that there’s a mosaic of 61 markets that are a mix of ups and downs and where most of the industry lives.” n 14 The Pellucid PersPecTive November 2010

Table of Contents for the Digital Edition of The Pellucid Perspective - November 2010

The Pellucid Perspective - November 2010
Examining the Third Party Tee Time Marketing Issue
A Primer on Third Party Tee Time Marketers
Some Cities Willing to Buck Declining Golf Trend
Feel Golf Head Defies New Wedge Rules
Washington DC/Northern VA Profile
Oct YtD Weather Impact Sep YtD Utilization
Mixed Financial Results for Q3 and September YtD
Heard it Through the Grapevine

The Pellucid Perspective - November 2010