The Pellucid Perspective - July 2011 - (Page 10)

INDUSTRY SCORECARD Jun 2011 YtD weather impact May 2011 YtD utilization J une weather impact followed the expected summer pattern of moderate change with Golf Playable Hours (GPH) flat (+0.2%) compared to year ago (YA). This brought the Year-to-Date (YtD) weather impact to -5% vs. YA, another slight gain from May’s YtD level of -7%. Regional breadth for the YtD period further deteriorated to 1:2.1 with 13 regions having favorable weather offset by 27 regions with unfavorable weather (5 in the neutral zone of +/- 2%). The weekend vs. June YtD 2011 YtD Capacity Rds, % Chng vs. YA Weekday GPH % Chng vs. YA Weekend GPH % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD % Utilization Rate (May ’11) YtD % Utilization Rate Pt. Chng vs. YA (May ’11) –5% –6% –4% 1:2.1 13 27 53% 0 pts weekday distribution of weather variance is slightly benevolent with weekdays showing a change of -6% in GPH compared to -2% for weekends. Looking back on May rounds demand as reported by Golf Datatech/NGF to calculate % Utilization, May registered a decline of 3 points to 49% (comprised of a 7% decrease in rounds against a 1% decline in Capacity Rounds). For the YtD period, Utilization held steady at 53% (comprised of a 6% decrease in rounds against a 7% decline in Capacity Rounds) even with the 2010 year-end value of 53%. Among the YtD market utilization “winners” are Seattle, Dallas and Boston while the “biggest losers” consist of Denver, Cincinnati and Columbus. Jim Koppenhaver comments, “Not surprisingly, June at the national level didn’t produce any big swings in summary weather at the national level. This is due to the fact that temperature becomes less of an influencing factor (except in the desert and deep south locations which will lose GPH due to unacceptably high temps) and it becomes more of a game about rainfall during summer months. At the regional and market level however, we did see some significant swings in GPH for the month to the downside (Chicago, Minneapolis, Dallas, San Francisco all registering 10%+ declines vs. YA) and the upside (Denver, Portland, Atlanta, Philadelphia and Pittsburgh all showing 5%+ increases). Unlike previous summers where we’ve seen more muted results across the markets summing to a relatively flat national total, this year we’re getting more highs and lows cancelling out each other to produce the net “flat” effect. We’re also July 2011 10 The Pellucid PersPecTive

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2011

The Pellucid Perspective - July 2011
The PGA of America hits the restart button on player development
Permanent tee times, Chicago style
Positive P.R. leads to course record revenue month
Exploring the alternative golf universe
Jun 2011 YtD weather impact, May 2011 YtD utilization
Life at the top of the market
Minneapolis, MN Core Business Statistical Area (CBSA)
Comings & goings
Musings from the rough

The Pellucid Perspective - July 2011