The Pellucid Perspective - October 2011 - (Page 10)

INDUSTRY SCORECARD September weather impact: Too little too late? P erhaps in the “too little, too late” category, September delivered the first positive year-over-year gain since February with Golf Playable Hours (GPH) up 3% for the month. This slightly reduced the negative Year-to-Date (YtD) weather impact to -3% vs. year ago. Regional breadth for the YtD period improved slightly, yet remains negative at 1:1.9 with 11 regions having favorable weather, offset by 21 regions with unfavorable weather (13 in the neutral zone of +/- 2%). The September YtD 2011 YtD Capacity Rds, % Chng vs. YA Weekday GPH % Chng vs. YA Weekend GPH % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD % Utilization Rate (Aug ’11) YtD % Utilization Rate Pt. Chng vs. YA (Aug ’11) –3% –4% –1% 1:1.9 11 21 53% 0 pts weekend vs. weekday distribution of weather variance continues to be driven primarily by weekdays (-4%) while weekends are less impacted (-1%), which is one bright spot in otherwise unfavorable weather this year. Looking back on August rounds demand as reported by Golf Datatech/NGF to calculate the facility Utilization Rate (UR), the month showed a slight slippage at 52% (comprised of a 1% decrease in Played Rounds against flat Ca- September delivered pacity Rounds). Based on that minimal impact, the first positive yearthe YtD period Utiliza- over-year gain since tion held steady at 53% February with Golf (comprised of a 3% decrease in Played Rounds Playable Hours (GPH) against a 4% decline in Capacity Rounds), which up 3% for the month. is even with the 2010 year-end value. Among the YtD market utilization “winners” are Dallas and Seattle up 8 and 6 points respectively, while the “biggest losers” in utilization are Cincinnati, Denver and Atlanta, all dropping 3+ points among the markets that matter in rounds contribution. Dallas and Atlanta are showing rounds gains for the YtD period, the only difference being that Dallas is achieving that despite unfavorable weather (utilization gain) while Atlanta lags favorable weather (utilization decline). OcTOber 2011 10 The Pellucid PersPecTive

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2011

The Pellucid Perspective - October 2011
Table of Contents
When will pricing power return to golf?
Municipal golf’s identity crisis
Let’s make a deal
‘Winter rounds test drive’ promotion wins Labor Day battle
September weather impact: Too little too late?
‘Brown’ not making Half Moon Bay golfers blue
Cincinnati, OH Core Business Statistical Area (CBSA)
Comings & goings
The “Most Powerful” — really?

The Pellucid Perspective - October 2011