The Pellucid Perspective - January 2012 - (Page 1)

The Vol. 3, No. 1 Pellucid Perspective January 2012 TEE TIME PROVIDERS By Harvey Silverman MANAGEMENT CONTRACTS MARKETING 101 FRANCHISING 2 Is the strategy change at GolfNow seismic or subtle? 5 2011 a target-rich environment for (most) management companies By Jim Dunlap 7 Marketing 101, Pellucid-style By Jim Koppenhaver 9 Great Life Golf growing, adds franchise option By Jim Dunlap 11 Show time! By Jim Dunlap 12 December weather impact: A Christmas present for the golf industry 15 Milwaukee, WI Core Business Statistical Area (CBSA) 16 Ahwatukee group acquires Foothills Golf Club 18 Golf not “linked-in” to reality? By Jim Dunlap www.PellucidcorP.com TRADE SHOWS INDUSTRY SCORECARD MARKET FOCUS HEARD ON THE STREET THE LAST WORD The Pellucid PersPecTive 1 http://WWW.PELLUCIDCORP.COM

Table of Contents for the Digital Edition of The Pellucid Perspective - January 2012

The Pellucid Perspective - January 2012
Contents
Is the strategy change at GolfNow seismic or subtle?
2011 a target-rich environment for (most) management companies
Marketing 101, Pellucid-style
Great Life Golf growing, adds franchise option
Show time!
December weather impact: A Christmas present for the golf industry
Milwaukee, WI Core Business Statistical Area (CBSA)
Ahwatukee group acquires Foothills Golf Club
Golf not “linked-in” to reality?

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