The Pellucid Perspective - April 2012 - (Page 12)

INDUSTRY SCORECARD March weather impact: Nature’s baffling benevolence continues! Golf Playable Hours (GPH) registered +52% vs. last March at the national level! That brings the national Year-to-Date (YtD) GPH results to +47% vs. the same period year ago. The regional breadth for the YtD period was similarly favorable at 9:1, with 18 regions having favorable weather against 2 regions with unfavorable weather (the remaining 25 were either in the neutral zone of +/- 2% or out of season). Weekdays were slightly more favorable arch provided a continuation of the baffling yet benevo- than weekends and Pellucid is projecting that much of the counlent weather which closed out the official “winter” sea- try will get to keep a significant portion of the early season gains son of 2011-2012. March marked the 3rd successive looking at the full-year GPH forecast (those details and figures month in 2012 of widespread, incredibly temperate weather as are available to Pellucid Publications Members monthly, go to for information or to subscribe). Looking back on February rounds demand, as reported by YtD Golf Datatech/NGF, to calculate the facility Utilization Rate, it comes out mathematically as a big drop in Utilization but given YtD Capacity Rds, % Chng vs. YA +47% that many northern geographies had exponential gains in CaWeekday GPH % Chng vs. YA +49% pacity Rounds (CR), we know it’s unlikely that a doubling of the Weekend GPH % Chng vs. YA +42% CR is going to produce a doubling of rounds. The YtD Utilization registered at 43% (comprised of a 15% increase in Played YtD Up/Down Breadth Ratio 9:1 Rounds against a 47% increase in Capacity Rounds) which is # of Regions Up 18 9 points lower than the 2011 year-end value. In other words, # of Regions Down 2 rounds demand responded to the widespread incredibly favorYtD % Utilization Rate (Feb ’12) 43.0% able weather, but not on a one-to-one basis. Leading the YtD YtD % Utilization Rate Pt. Chng vs. YA (Feb ’12) –9.1 pts market utilization “winners”, among the markets that matter in rounds contribution, were Hawaii and San Francisco, while the M March YtD 2012 12 The Pellucid PersPecTive APril 2012

Table of Contents for the Digital Edition of The Pellucid Perspective - April 2012

The Pellucid Perspective - April 2012
Golf associations seeking new ways to stem membership decline
Are you the master of your domain?
Military base redevelopment puts golf in limbo
iPad + cloud = simpler, cheaper golf operating system?
March weather impact: Nature’s baffling benevolence continues!
Fore, right! Who’s to blame?
Detroit market holding its own
Course purchase opportunities abounding on Florida’s ‘First Coast’
An uncluttered mind yields Masterful performance

The Pellucid Perspective - April 2012