The Pellucid Perspective - April 2012 - (Page 5)

DOMAIN NAMES Are you the master of your domain? By Harvey Silverman he classic Seinfeld episode made this line famous, but for reasons different than we’ll address in this article. But the one thing in common is “control,” and for our purposes it’s about control of your web domain. Let’s start with this indisputable truth: A web domain is a piece of property. Whoever owns it controls it. What prompts our question in the title is learning how many golf courses don’t own their web domains. More surprising is learning who does, and why. One of our Sharper Edge Marketing clients jumped onto the World Wide Web in its nascent stages and had a website built by a customer, a woman in the neighborhood (likely for playing privileges – not a bad thing to barter for back then). This woman also purchased and registered the course’s web domain using the most common “.com” suffix. The website never flourished and was just a static online billboard. Later the course decided to hire one of the burgeoning golf-centric website providers and asked the original provider to turn T is a family magazine, so we won’t repeat it). Our research discovered the domain was owned by a company in Texas, a cybersquatter who agreed to sell it. For $10,000, thank you very much. We advised and our client agreed to decline the offer. Instead the course decided to create an entirely new web domain and purchased it themselves with a “.com” ending. Again, emails and In Golf, it’s important to choose your partner carefully. Let’s start with an indisputable truth: A web domain is a piece of property. Whoever owns it controls it. over their domain. She refused, forcing the course to register the same name but using the less common “.net” ending. Of course, this also meant changing everyone’s email addresses, as well as any collateral carrying the web address. As the Internet grew and search engine optimization became the mantra, we advised the course that having the “.com” ending would be better than “.net,” and on their behalf inquired of the original website provider if we could get back the domain she owned. She told us she no longer owned it and had in fact sold it (Actually what she said was more obscene but this www.PellucidcorP.com #11 at The Glen Club, operated by KemperSports At KemperSports, we have a real passion for what we do. Every day, we help people enjoy what we consider to be one of life’s most rewarding endeavors: the game of golf. With more than 90 facilities under management, our turn-key services range from program development, toto construction management, to operations. And what really sets develepement, construction management, to operations. And what really sets us apart are the partnerships we we enjoy course owners and developers who who our our us apart are the partnerships enjoy withwith course owners and developers sharesharepassion for for game and who understand our simple management philosophy: run run every passion the the game and who understand our simple management philosophy: every golf course as we we the the ones to play it. golf courseifas ifwerewere nextnext ones to play it. 500 Skokie Blvd., Suite 444, Northbrook, IL 60062 847.850.1818 | www.kempersports.com True to the game. The Pellucid PersPecTive 5 http://www.kempersports.com http://www.kempersports.com http://WWW.PELLUCIDCORP.COM

Table of Contents for the Digital Edition of The Pellucid Perspective - April 2012

The Pellucid Perspective - April 2012
Contents
Golf associations seeking new ways to stem membership decline
Are you the master of your domain?
Military base redevelopment puts golf in limbo
iPad + cloud = simpler, cheaper golf operating system?
March weather impact: Nature’s baffling benevolence continues!
Fore, right! Who’s to blame?
Detroit market holding its own
Course purchase opportunities abounding on Florida’s ‘First Coast’
An uncluttered mind yields Masterful performance

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